Last Week's Updates - Disabling Similar Audiences, BigCommerce and Snapchat Integration, New Monetization And NFT Possibilities From Meta
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Welcome! We have gathered a bunch of exciting and all-important news from the universe of digital marketing. This week we're talking about disable Similar Audiences, BigCommerce and Snapchat integration, new monetization and NFT possibilities from Meta, and more. All news for this week you can find on our?website.
The first thing we’ll cover is Google’s announcement about disable Similar Audiences.
?? Google’s Similar Audiences Will Be Disabled In 2023
As the cross-pressure between more successful campaigns and privacy protection increases, Google will disable similar audiences next year.
Starting in May 2023, the creation of new similar audiences will stop, and existing similar segments will no longer be added to campaigns and ad groups in Google Ads and Display & Video 360. In August 2023, similar audiences will be removed from all ad groups and campaigns.
The driving force behind the change is a shift towards more automated targeting, which leads to more effective marketing while protecting consumers' privacy.
Instead of similar segments, you can use the following targeting methods in different campaign types to find new and relevant audiences without relying on third-party cookies:
Source:?Google Ads Help
Snapchat and BigCommerce (a large e-commerce platform) are working together. Let’s talk about it in more detail.
?? Snapchat Offers Integration With BigCommerce Product Displays In The US
Snapchat and BigCommerce (a large e-commerce platform) are working together to allow online stores more commercial opportunities to showcase their products on Snapchat.
US online merchants using the BigCommerce platform can now integrate product listings directly into Snapchat. The integration enables the implementation of more productive and scalable advertising campaigns in the application. Companies can also use Snapchat Pixel to conveniently get information about campaign conversions and other metrics.
BigCommerce and Snapchat integration will be expanded to other markets next year.
Social Commerce, a trend that has been visible for some time, is therefore only continuing to expand. In Social Commerce, marketers combine eCommerce and social media to create the finest of both worlds.
Source:?Snapchat Announcement
Meta announces new ways creators can make money. Next, let's go through the new features in more detail.
?? New Monetization And NFT Possibilities From Meta
Meta publishes new monetization opportunities for content creators and ways to facilitate NFT creation and sale.
Expanded NFT opportunities
Meta now allows the showcasing of NFTs or digital collectibles in several European countries. More specifically, NFT creators and collectors can connect their digital wallet to Instagram and post the NFTs they’ve created or bought. Previously, NFT showcasing was only available in 100 countries.
Expanding NFT possibilities also means widening the range of NFT formats that can be displayed on Instagram, as the social media platform now supports video and animated NFTs.
The supporting blockchains are Ethereum, Polygon, Flow and Solana. Compatible third-party wallets include Rainbow, MetaMask and Trust Wallet, Coinbase Wallet, Dapper and Phantom.
Subscriptions on Instagram
Meta starts testing subscriptions for Instagram accounts in the UK, Australia and Canada. The purpose of the subscriptions is to help content creators smooth out the uncertainty of income. The feature was released earlier this year in the United States.
Stars and Gifts
A Facebook star is a virtual feature that a stream viewer purchases and sends to the streamer. As a result, they are a method of monetizing streams.
Мeta makes the interaction between buyers and recipients of Stars easier by testing new, content-specific virtual gifts, adding a new filter to the Comments Manager, which allows all Stars comments to be displayed in one place, and by allowing Stars to be sent in the case of photos and text posts as well.
Professional Mode for Facebook Profiles
Meta publishes a new professional mode for Facebook profiles. With the help of the new mode, content creators can utilize features and tools that were previously only available on Business Pages.
The professional mode enables, for example, the examination of content and audience analytics and the utilization of various monetization possibilities (Stars, ads on Facebook Reels, in-stream ads and Reels Play).
Source:?Meta for Creators
Thank you for reading our article to the end! Learn about all this news and more in our weekly digital marketing roundup! Our website contains all of this week's news.