Last Week Today

1. In today’s crowded marketing landscape, brands are constantly seeking new ways to cut through the noise and get their message in front of target audiences. One particularly effective strategy that has emerged is collaborating with popular influencers and celebrities on engaging content campaigns.This was exactly the tactic used by Zimbabwean towing company Road Angel in a recent partnership with legendary musician Jah Prayzah.

2. The University of Cardiff has undergone a transformative rebranding process, courtesy of the Manchester design studio Only.

Those familiar with the university will recognize its commitment to the Welsh Language Standards, which dictate that any publicly displayed text in Wales must be translated into Welsh and that Welsh should be treated on equal footing with English.

This rebranding effort presents an intriguing case of a dual language identity, where achieving balance between the two languages is not just a preference but a requirement within our industry.

3. Itel, a Chinese smartphone brand that has dominated the African market, is thrilled to unveil an exciting rebranding initiative that encompasses a fresh logo and brand identity.

This announcement marks a significant milestone in itel’s history, blending contemporary aesthetics with its core mission of catering to the technological needs of underserved markets.

In its ongoing effort to enhance the quality of life for consumers in emerging economies, itel has partnered with DesignStudio, a renowned global design team based in Australia, to create a youthful, energetic, and forward-looking logo.

4. With just a single prompt and detailed instructions, this advanced AI-powered platform called Invideo AI generates impressive YouTube videos

Although the free version comes with watermarks, it offers an excellent starting point for aspiring YouTubers to explore their creativity and produce engaging content.

InVideo AI simplifies the video creation process by eliminating the need for complex video editing software and technical expertise.

5. For months leading up to her album release, Minaj engaged with her fans on social media, promising them a trip to “Gag City.”

Little did she know that her online fan base would take this concept and turn it into a vibrant and imaginative reality.

Utilizing generative artificial intelligence, Minaj’s fans began creating and sharing images of a fictional city that embodied the same pink, dreamlike aesthetic featured in the album’s cover art.