Last Week in IT: (9/16-9/20): Are All Phishing & Security Awareness Tools The Same? + A Vendor Raises $20M in Series A Round.

With so many phishing and security awareness training tools on the market, how can an MSP know the best fit? This product category is among the most competitive in an MSP's portfolio.

These tools are essential in building cyber defenses for SMBs as a required component of any cybersecurity strategy. In fact, phishing and security awareness training is the 4th most commonly added security product to an MSP’s cybersecurity stack.

With so many options, it’s important to know what sets the best tools apart. Here are 3 questions to start with:

How effectively does your tool integrate with our existing cybersecurity stack?

What metrics or KPIs are available to measure the effectiveness of your phishing simulations and training programs?

How customizable is your training content and phishing simulations?

Not let's jump into it...

TOP TRENDING COMPANIES OF THE WEEK:

Blumira , Helpt , MSPbots.ai , Timus Networks , Datto , e-Purifier , N-able , Unitrends, NinjaOne

TOP TRENDING PRODUCTS OF THE WEEK:

(To view full list click HERE)

PRODUCT REVIEW OF THE WEEK: TMT

"I started at a toolkit member and have upgraded twice within a year. Amazing, done for you marketing and automation specifically for MSP’s. I have learned so much in such a short period about package and pricing, marketing and other tools to use to simplify out day to day."

You can read the rest of the review HERE

EVENT PREVIEW (9/23-9/27)

??????In-Person City Events:

Edinburgh (UK), St. Louis (MO), Omaha (NE) (Click for full calendar)

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Upcoming In-Person Event Highlights: 7 Figure MSP?

Register HERE

Featured Webinar(s) of the Week: TitanHQ , South River Technologies

Register HERE

Set up a demo HERE

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Other webinar topics include:

??Scaling MSP MRR: Strategies From the Experts??The Role of Penetration Testing in the New Ransomware Economy??How to Choose an MDR Provider. Five Questions You Need To Ask??MSPs Deliver Smarter Healthcare Solutions With XIMA and CCaaS??6 Top Social Media Content Ideas to Utilize in Q4...??Ransomware Evolution: What to Expect in 2025 (Click for full calendar)

POLL OF THE WEEK:

STACKCHART OF THE WEEK: Phishing & Security Awareness Training

Check out the real-time chart: https://channelprogram.com/categories/phishing-security-awareness-training

Companies Featured on StackChart: Barracuda Partner , Breach Secure Now , ClipTraining , CyberGuard360 , CyberHoot , Guardz , HacWare , Hook Security Co. , Huntress , ID Agent , INFIMA Security , Infosec , INKY Technology , IRONSCALES , KnowBe4 , NINJIO Cybersecurity Awareness Training , Phin Security , Phishing Tackle , Sophos , TitanHQ , usecure

DEALS OF THE WEEK: PowerDMARC + Syncro

Offer details: Unlimited mail volume per domain with Full platform whitelabel for $10 USD per domain per month.- Setup fees waived- Special bulk domain pricing for members?-Free Onboarding session- Free whitelabel

Take advantage of the deal: Claim Your Deals (channelprogram.com)

Offer details: Get 20% off your first 3 months when paying monthly. Get 10% off your first annual payment when paying annually. Offer valid for first-time Syncro subscribers only. Can't be combined with other offers. Discount applies to any number of seats purchased on the day the coupon is used. If more seats are added to your account at a later date, they’ll be added at the regular price.

Take advantage of the deal: Claim Your Deals (channelprogram.com)

INDUSTRY SHOUTOUTS & NOTES:

?? EasyDMARC Secures $20M in Series A round, you can you read all about it HERE

?? Helpt announced that industry legend Amy Luby will be joining their team as CRO (Chief Revenue Officer). HERE is the post confirming it.

?? Kevin Damghani , CEO at ITPartners+ is proving himself being a real player in the high stakes M&A world with their most recent acquisition of Trinity Worldwide. You can check out what he had to say about it HERE.

?? SentinelOne has bee making some waves and true investement in the MSP/MSSP community with the hirings of Jay Ryerse, CISSP followed by the most recent annoucment this week of Drew Sanford who will help with their MSSP strategy. I believe this is the 4th company the dynamic duo have worked together at. HERE is Drew's annoucement.

?? Big congradulations to Neil Medwed who was honored by Informa and Channel Partners Events with a lifetime achievement award. Check it out HERE.

?? Natalie Pleyerova, MBA joined Blumira as Marketing Manager, focusing on our MSP and Reseller Channels. You can see here annoucement HERE.

VENDOR SPOTLIGHT: BLOKWORX

Between tickets, network challenges, and customer requests, it’s impossible for most MSPs to also keep up with all the security threats that come at their clients, let alone the library of tools promising to defend them. Let us focus on your cybersecurity protection so you can spend your valuable time on your core IT business and clients without worrying about what risks you might be missing or needing to have a deep understanding of all the best-in-breed security vendors to cover your bases.

BLOKWORX simplifies security solutions and constantly prevents cyber threats before they become catastrophic events, so MSPs can protect their clients, reduce their risks and have peace of mind with a trusted and proven Security Partner watching their backs.

In addition to EDR, XDR, and MDR monitoring solutions, BLOKWORX focuses on preventing threats before they become actionable events.

Learn more at: https://channelprogram.com/v/blokworx

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Build IT LIVE Recap

I'm coming off another BuildIT 2 weeks ago, and I'd like to give you a few highlights of the event.

IT BY DESIGN , Kam Kaila , Sunny Kaila and team always strive to make this different from other events.

?? Their event doesn't just require thought leadership; it requires you to assemble workshops so that MSPs work through problems and solutions in real-time.

?? Lots of panels - I like this because it brings in more perspectives

?? A real push for MSPs to be part of the workshops. I moderated a session about Lead Generation from events, but I had 3 MSPs owners talking through real-life examples.

?? The workshops were well attended. The Build IT team doesn't want you hanging around the halls when class is in session ??

?? I didn't have the opportunity to participate in this because of other obligations; however, this year, they opted for a less splashy VIP speaker and went with a super creative and challenging experience with Navy SEAL training. They conducted hands-on training on building cohesive, self-aware, and truly resilient teams that can thrive even in chaos.

In 2025, they are bringing Build IT LIVE back to Jersey; you can already register?HERE.