At last, a way to measure the audiences of television channels in the MENA region!
Nouha Belaid (PhD)
Science Journalist| Content Creator I Media relationsI Communication and Advocacy Strategist I Public Relations I Global media expert
Television channels have always wanted to know the ratings of their programs, and advertisers also want to know where to invest their money. However, the solution remained absent with the emergence of IPTV and Video On Demand. Now, Audimatic presents itself as a solution to measure the audience of satellite television channels worldwide, particularly in the MENA region.
What is Audimatic?
Audimatic is not just another audience measurement tool. It's a groundbreaking innovation in satellite and IPTV audience measurement. The first of its kind, it offers real-time automatic audience measurement for satellite TV, a feature that sets it apart. This unique solution measures audience for satellite and IPTV, and soon for VOD, keeping pace with viewers' changing habits.
Audimatic's concept is to offer real-time audience measurement by country. Viewers are connected to the IPTV system, and the commands from their remote controls are transmitted to Audimatic's servers. This enables Audimatic to collect viewers' choices in real time, allowing us to identify which channel is being watched and in which country.
Today, Audimatic is present in 14 countries, with 300,000 devices installed worldwide. The goal is to reach 1 million devices globally.
领英推荐
Who are Audimatic's clients?
Audimatic is not just a tool; it's a partner in your success. Our product is designed for professionals who need precise measurements to shape their policies and strategies. Whether you're a television channel or an advertiser, Audimatic is your trusted intermediary, providing data on what viewers want to watch and when. This empowers you to adapt and respond to their needs and helps advertisers choose the best platforms for their content.
In conclusion, Audimatic offers a revolutionary solution for television audience measurement, allowing television channels and advertisers to understand viewers' preferences better and tailor their offerings accordingly.
La version fran?aise de cet article est disponible sur "Informer et Communiquer".
Follow our community ??"Science Journalists in MENA" & our Linkedin Page "The World of Media and Communication in the Middle East and Africa"
Associate Professor in Economics at GROUPE ESPI
4 个月I'm sure the audience ratings will skyrocket when Nouha appears on TV ??
International Presenter, TEDx Speaker and Communication Coach Inspiring audiences and empowering leaders
4 个月Nouha Belaid (PhD) Fantastic read, thank you for sharing!
Leader in Science Communication & Diplomacy, Expert in Climate Change, Net Zero Emission, Green Energy-Hydrogen &, Nuclear, Weapons of Mass Destruction (CWC&BWC), Nuclear Knowledge Management, SDGs & Project Management
4 个月Yes this is imp but it also creates unhealthy competition