Last Quarter Coming Up

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Welcome to the September 2024 issue of the Vixul newsletter. Apologies for being slightly late, end of the quarter planning and getting ready for the last quarter of the year had our attention. Hopefully, everyone's quarterly planning is going great. If you're not doing quarterly planning, we highly recommend you launch a broken version of OKRs today. Our article here can guide you in this process.?

What We’ve Been Up To

We kicked off this month with our webinar on Positioning In Tech Services, hosted by Aater Suleman. Those that missed it can watch it here . We've continued the theme on positioning as we disucss it on our blog and socials. From there we will transition into how this positioning can be converted into money by discussing business development. Keep your eyes peeled, for more details but we're planning another webinar in early October t help you diagnose any leaks in your marketing funnel.

We have also migrated our website to a new platform. What was a great morning spent two years ago to start testing our message and positioning was no longer meeting our needs. We had been holding off on some improvements until we launched the website. So expect more useful information on our website. Who knows, we might even remove our sales deck from the website! ??

Hot Off The Press

Here's some of the great content from Vixul you might have missed.

Understanding The Business Model Canvas For Emerging Tech Services

To help you explore positioning we wanted to introduce you to a Business Model Canvas as a tool you can use to clarify your thoughts. The second part of this series will provide you with a template for a tech services business model canvas. ??

Vixul's Interview with Marsha Wilson, CEO of Scalesec

To enable people to learn directly from in-the-trenches founders we have started sharing interviews. The second of our interview is with Marsha Wilson?as she talks about her entrepreneurial journey from passionate SMEs evolving into mature business owners. You can watch the interview on our YouTube channel. ??

"Positioning In Tech Services" by Aater Suleman

We had a great showing on our webinar with 70+ attendees. You can watch the webinar and make sure to listen to the Q&A. Thank you to everyone for the various questions. ??

Best of the Web

Here are a few of our team’s favorite things:

Inside The Tornado

We're breaking the rules slightly, but we were discussing the topic of positioning. And when you're talking about positioning in emerging tech services you need to have? an understanding of the Technology Adoption Curve. So we recommend you read

Geoffrey Moore's book "Inside The Tornado" to understand how the adoption of a technology happens and the customer and platform pain points across the journey. ??

What Is Strategy

Michael E. Porter in this classic article shows how positioning is intrinsic to strategic and? delves deep into the interplay between positioning and operational effectiveness.???

From Our Portfolio Companies

Here’s a look at some of the ideas and insights Vixul’s very own portfolio companies have shared lately.

All-In Consulting cuts through the AI hype in its just-launched newsletter to discuss real value creation and ROI. Check out their latest article to see how AI is translating into real value for many retailers by providing an image-based search in the store catalog. They further delve into an understanding of the continuum from off-the-shelf solutions to custom tuning.???

Transforming Insurance with GenAI: A Comprehensive Blog Series

Have any questions about how insurance companies can use AI. Check out the Digest? by Lokesh Ballenahalli of Enkefalos Technologies as he discusses the challenges faced by insurance companies and does a deep dive into the technology solutions needed to use LLMs in high stakes, highly sensitive environments. ??

And that's a wrap! Did you find this Vixul Monthly Roundup helpful? Let us know!