Last month’s top 3 posts (& why they performed so well) - January 2022

Good?afternoon?from?sunny?Fujeirah,

Am here for a one-day staycation and mini post celebration of my birthday. Sitting on the balcony having the ocean on my right side and the dark, moon-like looking mountains on my left. Life is just gooooood.?:-)

This first month of the year felt like three months for me. It was so action, impression and fun packed… INSANE! If Jan was representative for 2022, this will definitely be the #BestYearEver! Haha

Here a few personal highlights: I’ve experienced a fragrance design workshop, finally tried cryotherapy and a 5-day fasting mimicking diet, visited the expo, revisited the Smash room and explored the UAE landscape. The kick-off of the yearlong mastermind with Sven was superb, too. Oh, and I signed up for improv and singing classes. They’ll start in February. Yay!

But let’s get back to bizz.?Last month we?published?26?unique content?pieces.?Which posts performed well and why did our audience resonate so much with this content??What are the concrete stats we got per post??And: What are new insights or assumptions YOU could also test??

Post #1 –?An unconventional start into?the new year

508?Likes,?178?Comments,?56,098?Views. I could?have?made?this newsletter very short by?summing?it?as follows: Each of the top three?posts?in January?got heaps of attention,?time, love and energy before they were published. I wrote?them?with an open heart and had no external forces like emails, deadlines, clients,?etc.?knocking at my door… so?the reminder?for all of us here is:?Let’s really design?the?time and space to tap into our?“wild” and free?creativity! You will be rewarded for it.

What can we learn on top of that??This?post was brutally honest.?I?shared a level of vulnerability or insecurity with my audience, which I?hadn’t done?before:?I gave them access to my?“inner?judge”?and a detailed script of the unspoken conversation that was going on in my mind.?It appears to me?as if a lot of people could relate.?My?guiding?question for you?then is:?

What can?YOU?do to?remove another layer of ego between you and your community?

Something also tells me that the topics?self-care, moronic social expectations, the rise of feminine energy/leadership and?inner transformation?seem to be very relevant now. Combined with the?“right”?timing, here the end of the year,?and?new year’s?resolutions obviously did its magic.?If you are?on a similar journey at the moment, share it with your audience!

Post #2?–?Insane goals for 2022

740 Likes, 239 Comments, 68,581 Views.?Just to give you a concrete example:?I’ve spent more than six hours on this post, when you calculate the time, I’ve?invested to talk to my mentor,?the?re-listening to the recording and taking notes, the pondering on what I’ve learned, putting everything into a structure/action plan?for myself and then?breaking this whole complex construct down into an?understandable, digestible piece of content with less than 3000 characteristics. So,?once again,?personal breakthroughs and?goals?are?worth talking about.?

Especially when you have done all the (inner) work before that – why don’t you repurpose it for your LinkedIn content strategy?

Have a look at the comments:?We humans?are smarter than we think we are. We?FEEL?if somebody just randomly throws out some?shallow BS?content or if she created?something?from the heart.?Maybe?-?just an idea?-?write down your thoughts after your morning meditation, breath work and/or workout and compare it to stuff?you?wrote?any other time of the day…

Also?quite interesting:?this picture?shows?the right side of my face, which is not my?fave?one. I didn’t do my hair professionally, that little prop you?see?behind my ear, I found it a few seconds before the photo shoot. This whole thing was not planned... hmmm. How I choose to?interpret?this??Maybe?this is a?reminder?for?us?creators?to stay flexible, natural, spontaneous, to?be courageous and?change our perspective, to work with what we have and allow?the Universe?to take care of the rest…

Post #3?–?7 sneaky energy robbers

589?Likes,?194?Comments,?49,950?Views.?Articles?and status updates, which list a handful of items you can improve in your life have been performing well for years and obviously still seem to be?of high interest:?“The number?1?thing you can do to?_____”.?“With these?5?secrets you will never?_____”. Or:?“7?things that steal your energy and vitality”. For you this means: After writing your post, go back to the first sentence and?ask yourself if you can create a catchy headline, which includes a number, a problem and ideally also a solution.

The tone of the status update was pretty self-confident, some people would call it harsh.

You can use articles or?content pieces like this to clearly position your personal brand.?

This way you?showcase what you stand for and what you don’t?accept?in your life anymore.?Yes,?you might shock?or?lose a handful of fans/potential clients. But on the other side,?the?“right”?people will love you for your clarity and for leading the way.?

Also, if you have never worked with a color consultant or stylist, this is a gentle reminder to do so. A dark ocean-like blue with dashes of gold?feel like?"my?soul’s?colors". When I wear things on that energy level,?I also seem to have a more powerful effect on people. I know, I know... in the beginning I didn’t believe in that either. But after many years of experimenting with this matter, I can tell you, this stuff is not some crazy woo-woo. It’s real. Give it a try!

Alrighty, that’s it for today!

Stay flawsome,

Dr. Nat

PS:?Like this article? Share it with a friend! Thank you.?

PPS:?Are you in Frankfurt on the 12. and 13. of March 2022? Then join me at the Unternehmeroffensive! Use the code “unicorn100” to get 100 Euro off on your ticket.