??Last-Minute Diwali Hacks!

??Last-Minute Diwali Hacks!

Hello Hello Hello,?

You know, I don’t get why Soan Papdi gets no respect during Diwali, especially from the meme makers. I, for one, am a big fan and genuinely enjoy it. ??

Now, imagine trying to send marketing communications about Soan Papdi to ardent Kaju Katli lovers or to someone who absolutely hates Soan Papdi.

RIP to all marketing conversions, right? ?

As you finalize your strategies, remember these key customer segments to target this season:


To win big at the most prominent and celebrated festival of India, there are a few questions that you need to answer before you get started with your Diwali campaign planning: ?

  1. What customers to target?
  2. What products to promote?
  3. What channels to use?
  4. What is your communication strategy? ?

And we are going to be answering all of these questions for you! ?

??What customers to target?

1??Leverage Your Likely Buyers:

These customers love shopping during festive seasons. Break them down into:

  • Active: Cross-sell products based on recent purchases.
  • Dormant: Offer personalized discounts and tell them how much you’ve missed them this Diwali.
  • Lapsed: Win them back with deals on products they’ve loved in the past.


2??Engage the Event-Neutral Segment:

These customers might not respond to events, so segment further:

At-Risk: Remind them of their top purchases and entice them back with tailored offers.

Loyal: Reward with early access or exclusive bundles.

High-Value: Bundle premium products and craft personalized experiences. ?


??How to get your Communication Right

Well, there’s only so much that we can give out in this short newsletter. But there’s a lot for you in store. ?

Check out Xeno Diwali Campaign Guide Book 2024


????Campaign Error Detection Now Available!

Our updated campaign creation process includes a right-side error-view panel that alerts you to mistakes and offers corrective suggestions. It also displays the total number of variables in the template, preventing invalid issues.

Not only this, we have also enhanced offer management with customizable redemption limits, easy points reversal tracking for returns, and a fraud detection engine to safeguard your loyalty programs and so much more?

Learn more about Xeno's product updates from last month here.


That’s all for today. Stay awesome (or at least mildly interesting).

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