Last mile parcel locker advertisement
According to 2022 data from the State Post Bureau, China's express delivery business volume reached 108.5 billion pieces last year, and express delivery business revenue reached 1.04 trillion yuan, up 30% and 18% year-on-year respectively.
The express delivery industry is so prosperous, and express cabinet advertising has also developed rapidly.
At present, China's express cabinet brands mainly include
SF Express's Fengchao, Yunda's Honeypot, ZTO's wholly-owned Tuxi, STO's Meow Cabinet, etc.Brands owned by large express companies
There are two forms of express cabinet advertising: cabinet sticker advertising and LCD screen advertising.
Cabinet stickers is the most common form of express cabinet advertising, and it is also the most commonly used form of advertising by advertisers.
LCD advertising
24-hour standby rolling carousel, full community exposure, three-frame carousel in 15 seconds. The LCD screen advertisement can be released 24 hours a day, and the multi-level screen can be repeatedly touched to strengthen the communication effect. Publishing is more flexible and efficient, and can effectively support the promotion of interactive activities.