Master the Social Media Maze: Key Insights for Non-Alcoholic Brands
This summer, Spirited Media’s CEO teamed up with
Dry Atlas
to deliver a webinar aimed at helping emerging non-alcoholic brands navigate the complexities of social media. The focus? Empowering founders to master the nuances of each platform, strategically align their brand’s voice, and maximize their impact in an increasingly crowded digital space. This month, we’re sharing the key takeaways and a chance to join our next webinar on September 10th.
Decoding Social Media Platforms
- Mission: To give people the power to build community and bring the world closer together.
- Strategy: Establishing a Meta Business Manager profile is no longer optional—it’s a necessity for any serious brand. We delved into the platform’s strengths, from its robust paid advertising capabilities to its powerful community-building tools. Whether you're running targeted ad campaigns, engaging in groups, or hosting events, Facebook remains a useful tool for reaching certain demographics that rely heavily on this platform.
- Mission: Instagram aims to capture and share the world’s moments, while Threads builds on this with a focus on text-based content.
- Strategy: Instagram is your visual storytelling powerhouse. It’s where aesthetics meets engagement, allowing brands to build a narrative through images, reels, and stories. Threads, on the other hand, is an extension of this, offering a more conversational tone. We discussed how brands can utilize these platforms to create a cohesive visual identity, while also expanding into more direct, text-driven interactions with their community.
- Mission: To inspire creativity and bring joy.
- Strategy: TikTok’s influence is undeniable, especially with its unique algorithm that can make content go viral overnight. With features like TikTok Shop, SEO integration, and the ever-evolving ‘For You’ page, this platform is a gold mine for brands looking to reach younger, trend-savvy audiences. We tackled the ongoing concerns about TikTok’s longevity in the U.S. and why it’s still a smart investment. Whether it’s creating engaging video content or leveraging the platform’s e-commerce capabilities, TikTok is essential for brands that want to be at the forefront of social media innovation.
4. The New Search: Social media isn’t just about engagement anymore—it’s the new frontier for product discovery.
- Discovery: With 58% of shoppers discovering products through social media, we discussed how brands can optimize their content for searchability and discovery.
- Consideration: Social channels are now pivotal in the research phase, with 50% of consumers using them to consider products.
- Purchase & Loyalty: The webinar highlighted that 50% of consumers have purchased via social media in the last year, and 46% follow their favorite brands, showcasing the direct impact of social on driving sales and building long-term loyalty.
Case Studies: Leading the Way
- Launch:
Ghia
emerged in June 2020 and quickly established a strong digital presence.
- Social Strategy: With a seamless blend of founder-driven content on Melanie’s Instagram and a robust brand presence across platforms, Ghia leverages every social media touchpoint from Instagram to TikTok. Their strategy is a masterclass in omni-channel engagement, with a focus on creative use cases, diverse content, and community-driven initiatives.
- Launch: Since its inception in 2021,
Graza
has carved out a unique space in the market with a small team.
Social Strategy: Graza’s Instagram serves as a model for community engagement, providing value through educational content and product integration. Their strategic use of Threads allows the brand itself to shine, rather than focusing on a founder’s persona, giving Graza a distinct and memorable personality.
Join the next session, "Scaling Success: When and How to Grow Your Non-Alc Brand’s Sales and Marketing Team" on Tuesday, September 10th, at 12:00PM EST!
Are you ready to take your non-alcoholic brand to the next level but unsure if your sales and marketing strategies can keep up? Whether you’re just starting to build your team or considering when to bring in expert help, this webinar is designed to give you the insights you need to make informed decisions.
