We're staying cool and surviving the dog days of summer with refreshing beverages in hand, catching up on the Olympics from the comfort of our couch, and learning what "brat" summer is all about from our trusted Gen-Z team.
We're keeping it short and sweet this month so you know the drill. Grab a drink, take a seat, and catch up with the collective on the latest industry insights, marketing moments, and so much more!
Raise a Glass & Celebrate!
- We’re raising a glass and making a special mezcal toast to our newest partner,
Rosaluna Mezcal
!?
- Rosaluna believes in the magic of mezcal, bringing friends together with each pour. Born in Oaxaca’s hills, it combines centuries of craftsmanship with an innovative spirit. Enjoy a lighter, brighter mezcal that’s always ready for fun.
- Rosaluna represents us all. She’s fun. She’s friendly. She’s cool. And she’s about to be a staple on your bar cart (if she isn’t already)!
Industry Insights with
Alisa (Langer) Medeo
- With the moderation renaissance on the rise, we are seeing consumers being more mindful of what and how much they are imbibing. Restaurants are embracing this trend by creating mini cocktails that allow consumers to try more without overdoing it. Aside from being cute and tiny, these mini beverages are allowing bartenders to create different cocktails that consumers may not have opted for before. As Tristian Brunel, bar manager at Tusk Bar, said “There are those that just never want to commit to a full-size Martini…and these are perfect for them.”
Marketing Moments with
Michaela Mueller
- Dunkin’ introduced their summer campaign centered around content creators from the worlds of music, food, fashion, gaming, and more who will debut “projects” that promote the chain’s Iced Coffee, Dunkin’ Refreshers, and Sparkd’ Energy products throughout the season. To kick off the campaign the brand released a 30-second “Orientation” commercial introducing the team of interns led by Will Arnett and content creator Corporate Natalie.
Creator Craze with
Samantha Harris
Share a Story Worth Telling
- The influencer landscape is more crowded than ever, making it challenging to discover truly standout content. While social media is brimming with talent, finding creators who genuinely captivate a viewer is a rare gem. Right now, we're excited to see influencers who flex their natural creativity and have a knack for building an online presence. @Tolutemi, or Temitope Ibisanmi, is an up-and-coming influencer who is doing just that. With his partner, @skylarmarshai, his account draws us in with eye-catching travel tours, outfit details, and high-quality lifestyle content that makes us feel like we're watching it in real-time. He even makes sponsored posts look like an effortlessly cool magazine cover.
Design Developments with
Michaela Lucas
- The most common design element that is overlooked in social graphics is typography. Understanding the rules of type formatting (ie. kerning, leading, hanging punctuation, and widows, just to name a few) and then applying them to graphics speaks to the craftsmanship and credibility behind the brand. Whether the average consumer recognizes the rules of type formatting or not, implementing thoughtful typography elevates the appearance of the design and supports the communication of the content.
