LAST CALL 6.24

Over the past few months, Spirited Media’s CEO, Sam Richards , collaborated with Dry Atlas to support their community of new and emerging beverage brands eager to break through the digital noise.

This ongoing (FREE!) series on the Dry Atlas platform covers everything from mastering social media to finding the right partners. Don’t miss out on these valuable insights designed to set you up for success before launching your brand. Interested in joining us for the next one? Save your spot!

Keep reading for our comprehensive ‘Go-To-Market Social Strategy Checklist’. While this list only scratches the surface, it will undoubtedly help any beverage founder set themselves up for success as they prepare to launch their product.

Your Go-To-Market Social Strategy Checklist

It’s no secret that we love a good checklist at Spirited Media. If you need a checklist, chances are we have one for you. Especially when it comes to optimizing time and setting our clients (and ourselves) up for success.?

Time is your greatest resource as an early-stage beverage founder. Here’s your optimized go-to-market (GTM) social strategy checklist to maximize efficiency and build a strong social media presence.

1) Target Audience & Competitive Landscape

• Target Audience - Identify your Ideal Customer Profile (ICP) and prioritize social media platforms based on where your target audience is active. Identify brand allies and potential ambassadors.
• Competitive Landscape - Study competitor social media strategies to understand what works and what doesn’t. Gauge customer engagement through competitive insights.
• Brand Voice & Identity - Establish a consistent brand voice tailored for different platforms. Adjust your tone for varied interactions to maintain brand consistency and engagement.

2) Building Your Social Media Presence

• Platform Selection - Focus on high-impact platforms where your ideal customers are active. Quality over quantity ensures better engagement.
• Profile Optimization - Ensure your profile is easily searchable and descriptive. For Instagram, make the name field searchable, create a clear bio, use an effective link in bio, and build your highlights with a purpose.
• Content Strategy - Establish content pillars to maintain a cohesive feed. Ensure your content tells a diverse brand story that resonates with your target audience.

3) Engaging Your Audience

• Posting Schedule & Consistency - Post 3 times a week on Instagram and at least 4 Instagram Stories a week. For TikTok, aim to post once a day for six months.
• Community Building - Dedicate 5-10 minutes per platform daily to respond to comments, engage in DMs, and discover new accounts. Foster long-term relationships and showcase your brand’s personality.

4) Measurement & Optimization

• Regular Monitoring: Track key metrics weekly and monthly. Conduct a thorough review after three months and adjust your strategies as needed.
• Key Metrics:?Instagram: Track likes, comments, saves, shares, reach, impressions, and follower growth. TikTok: Monitor video views, likes, comments, saves, shares, and profile views.

5) Full-Funnel vs. Loop

• Ease of Purchase: Reduce clicks and steps to make purchases easy. Engage customers at different stages with email marketing, valuable social content, and loyalty offers.
• Community Building: Create a sense of belonging through your brand. Engage with consumers to foster relationships and loyalty, leading to repeat purchases.

By following this GTM social strategy checklist, you can effectively launch and manage your social media strategy, transforming initial efforts into long-term success and community building.?

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