LAST CALL 10.24

There is no better way to celebrate the start of Q4 than with some of the latest and greatest updates in the beverage and marketing space!

New & Emerging

• Hurrary’s Girl Beer is not like other beers, trust us on this one!?
• Bacardi x Coca-Cola recently announced they are launching a Rum RTD cocktail starting in 2025 in Europe and Mexico.
• Fernet-Branca launched a limited edition “Record Label” bottle with an augmented reality experience called “Fernetwork TV.”?
• Acrónimo Spirits launched its additive-free Sotol Blanco in the U.S.
• Gardenista, a new ready-to-serve cocktail linelaunched with three varieties made from vodka, tequila, and bourbon.

Industry Insights

• Flaviar, Inc. acquired Speakeasy Co. to expand its B2B BevAlc e-commerce services.?
• Ben Branson, founder of Seedlip, launched Sylva, a non-alcoholic distillery focused on innovative dark spirits.?
• U.S. craft spirits declined 3.6% in volume and 1.1% in value last year, now holding 4.6% of the total market.?
• The U.S. wine market is set for a slight value increase despite a 2% volume decline, driven by higher-priced wines.?
• For the first time in 25 years, U.S.consumers drank less American Whiskey last year; despite a 1% volume loss, the $25+ Bourbon segment grew 3.5%.

Marketing Moments

• You can now leave public comments on Instagram Stories and Broadcast Channels. Engagement over everything!
• TikTok took the stand in court to argue against its U.S. ban. Jury’s still out.
• ICYMI: Social is the new TV, and anything Lia Haberman says, goes.
• Keep calm and carry on, Capcut warriors—Instagram’s Head promises third-party apps won’t hurt your reach.
• Scoot over, Google—TikTok launched its Search Ad Campaigns in the U.S., now targeting users on its search results page.