The last 50 miles
I’ve received a fair amount of questions over the past week and I thought it would be best to give folks a clear and direct view of what Snowden Tatarski is doing. In the summer of 2020, we decided to make a pivot in our programs, processes and service delivery. After 15 years of serving agricultural, construction and industrial manufacturers, we have made the shift to focus on the last 50 miles of these great machines and reorient our business towards serving dealers and distributors of the equipment.
This shift has been a long time in the making. Our firm has always been field focused and immersed in the world of the customer. We don’t believe any other way can deliver the kind of dynamic and authentic programs that this market requires. Additionally, it was time for a change. We’ve spent years engaged from the manufacturers’ point of view- time that was well spent- but our heart has always been and continues to be with the many dealership friends and families we’ve met along the way. Finally, it’s the need. Dealerships and their sales and marketing efforts are supported differently these days. Some of the new methods of supporting dealers are remarkable improvements. Some are excellent opportunities.
The way a dealer markets and sells a piece of equipment varies from crop, product use, location, and the age of the equipment. Each dealer exists within a space of unique practices, characteristics and communication channels. The dealers’ perspective is honed by their accountability to their own bottom line. While we don’t believe that others don’t care or empathize with the dealer’s plight, it’s that no one has more to gain or lose from a dealer’s choices than the dealer themselves. It clarifies their thinking and sharpens their focus.
For years we focused on North America (sometimes even further). Today we focus on the last 50 miles. That last leg of the trip. We’re focusing on the miles that often are less traveled or seen by the people that make marketing and we’re bringing our experience and skills right into the parking lot of the good and faithful people who make selling equipment their life’s work.
None of this is to say we won’t be working with manufacturers anymore, far from it. Great results are often created by great partnerships and we are always seeking those. For those seeking great results for our dealer partners, they’ll find no better friend. For those who want to close the gap with unmatched commitment and capability, we’ll save a seat for you on the bus.
In the 20+ years since Snowden Tatarski was formed, we’ve evolved with the times and markets. We think it takes years to build the kind of insight and self-reflection to know what you are the best at. We believe this is calling for us and we’re thrilled to get underway, full speed ahead. We have great people to see and miles to cover.
50 miles, to be precise.