In the last 24 hours...

...we connected one client with ASDA and another with O2. In the last week, we did the same with IBM, Screwfix, Vitality, and Bayer, and in the last month with Asahi, Deloitte, Vodafone, Sipsmiths, EDF, Cancer Research, Kia, Disney, Capgemini... the list goes on.

In each case, these relationships passed through the five stages of our New Business ‘RADAR’ and are now ready to be converted by the client.

So how does it work?

Clients select (with our help) the most logical fit brands for their agency – on average between 200 and 400. For each of these, we detect the actionable intelligence and then move their agency into a position to properly engage with the decision-makers.

It’s all about discipline and transparency. Our unique methodology and CRM enables us to track which stage each of your prospects has arrived at through our R.A.D.A.R sequence – from research to awareness, to dialogue and action and then establishing strong relationships with the brands you want to work with.

Research > Awareness > Dialogue > Action > Relationship = RADAR.

RESEARCH

Everything we do starts with research. Our unique access to the Pearlfinders platform gives us intelligence and data on every major brand investing in marketing. Then for each company on your target list, we go deeper, detecting fresh insights and inside knowledge to inform each stage of our outreach.

AWARENESS

Next, we ensure your prospects are fully aware of your agency brand, what it stands for, and its unique power to deliver client outcomes. Current clients that have engaged Rainmaker for over a year see an average of 92% awareness achieved.

DIALOGUE

We engage your decision-makers to build dialogue around their specific challenges and your potential to solve them. On average, we create dialogue with 82% of target brands for clients that engage Rainmaker for over a year.

ACTION

Based on these dialogues, we implement a tailored action plan for each process to lever what we have learned and cultivate a relationship. On average we progress 63% of a client’s target brands to this stage.

RELATIONSHIP

Via the tailored contact and content plans, we maintain and cement new relationships with 53% of target brands. These lead to briefs, pitches, and account winning opportunities with 18% of clients’ target prospects – an average of 61 brands.

The relationship is the key to new business success.

If you are seeking flexible, scalable, and reliable new business support, I would be happy to offer my perspective on very practical steps you can take. We can help you create the new business relationships that will fuel your recovery and growth. Feel free to connect with me on here or [email protected]