Laser-etched mangoes and toilet paper donations
Following the Footprints
We dig into how consumer goods brands are innovating to be more sustainable via weekly newsletters, interviews & events.
Have you ever considered giving someone the gift of toilet paper for Christmas? With Who Gives A Crap's gorgeously wrapped toilet paper rolls it feels like a viable option. I mean they are practical AND they create social impact, what more could you ask for?! If toilet paper feels too far fetched
>> Challenger brands
?? Who Gives A Crap announced they have raised over ￡9 million through their commitment to give 50% of their profits to support access to clean water and a toilet.
?? Planet A Foods announced that they have secured a $30M Series B investment, the largest sum secured by a European alt-chocolate innovator. This funds will be used to create new products, scale up manufacturing capacity and expand distribution for its ChoViva brand.
??? Choose Love announced its store opening at 245 Regent Street, London, delivering a unique retail experience that combines creativity, compassion and action to make a tangible difference in the lives of displaced people and refugees worldwide.
?? H!P Chocolate announced their new special chocolate bar created in support of The King’s Trust. Teaming up with Amazon, they will donate a percentage of the purchase price from all sales to The King’s Trust to support young people to transform their lives.
>>Bigger organisations
?? Westfalia Fruit announced that they rolled out laser-etched mangoes as an initiative that eliminates the need for plastic PLU stickers. This initiative is expected to save an estimated 10 million plastic stickers annually.
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