The largest travel project in our experience

We had no idea how quickly the project would pick up steam and succeed, but as time went on, we began to realize that this was the most successful project we had ever undertaken. The travel platform is an online marketplace and organizer that assists in finding, comparing, and booking everything required for a complete vacation.

Client’s background

Our client is one of the world's greatest online travel B2B & B2C marketplaces that gathers information from over 1,000 Northern Europe tour operators in one single place. The platform allows its customers to find, book, and review travel tours, rent cars, find suitable accommodations, contact locals for personal advice, and much more.

In 2015, the client wanted to enter the global market for the travel industry and thus needed to expand the functionality. Although the company had in-house developers, they decided to add more resources to the team. The primary aim was to find a reliable partner with strong expertise in e-commerce development to reduce time to market.

Solutions

During the whole development process, the team scales and acts accordingly to the client's strategic priorities. Over the years of our cooperation, we have been involved in all development stages.

Among the solutions we helped to implement are:

Dynamic packaging

Travelers may customize tour packages, comprising various components ranging from availability by date to its pricing.

Shopping cart

Everything needed for a perfect vacation could be booked in one single place, pulling customers out of unnecessary browsing through numerous websites.

Fully personalized itinerary

Trip booking information could be instantly accessed after the reservation, both offline and online, and modified if needed.

Vendor extranet

A place for travel companies to showcase their services (including travel tours & plans, accommodations, transport, food & drinks), publish blogging content, and reply to travelers’ questions. All the vendors manage the list of products and their pricing themselves.

API integration

The platform uses multiple sources to find the best match travel product types and provide customers with the most fitting results.

Notification system

An automated system that always keeps users updated through newsletters, responses, and review requests throughout all the marketing stages.

Blogging platform

A custom-made CMS created to share unique stories and first-hand experiences.

Messaging system

A way to ensure end-to-end communication between marketplace users, connecting travelers, bloggers, locals, and travel operators within the platform.

Custom-built invoice and currency conversion systems

By integrating various reliable international payment gateways, the payments are made convenient for any user, regardless of their region and currency.

Localization

The website is available in 15 languages, making it accessible to millions of people all over the world.

SEO (Search Engine Optimization)

The optimization is done under Google's technical guidelines and best practices, which ensures great and helps the website rank higher, making it easily accessible for those who need travel services.

Custom reporting tools and dashboards

Various inbuilt management tools track and analyze performance data to help ensure the quality of services provided.

Results

A fully-functional result of our close cooperation with the in-house team is already available for travelers all around the globe.

Since our cooperation started, the client’s company has won lots of awards, including the Deloitte Fast 500 and World Travel Awards. Besides, the client has gotten TripAdvisor Certification for Excellence for 4 years.

The marketplace reduces the time travelers spend on trip planning. The average number of searches to find all a person needs is 52. Within the marketplace, the average number to complete the reservation goes down to 28.

Through joint efforts with the in-house team, we simplified the booking funnel. Now, users can book a trip package, accommodations, transport, food, tours, and tickets – all they need for the whole trip with just 7 clicks.

The number of new visitors has been growing, and nowadays it’s between 10 000 - 15 000 daily, or 350 000 - 450 000 visitors monthly. There are 2 000 new user signups daily as well.

2500 suppliers partner with the marketplace nowadays.

Development of the marketplace as a white label solution allowed to sell the marketplace as a service to businesses around the world to cover new grounds.

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