Language Unlocked: Issue 7
James Brown
Head of Commercial @ Comtec Translations - a B Corp Language Localisation Agency | Marketing Localisation Expert, helping B2C/B2B brands and agencies thrive internationally
Hello dearest reader,
Autumn is finally upon us and I’m back from annual leave with issue 7 of Language Unlocked, your monthly dose of insights, facts, expertise and fun from the exciting, ever-evolving worlds of language, culture and localisation.
Continuing our theme from August, September’s edition contains once again a compilation of the exciting webinars we’ve delivered, with the help of our partners and industry experts. This month I’m sharing 3 more exciting webinars, including:
Check below for an overview and link to each webinar, and please share any comments, feedback and requests for future issues.
Until next time, dear reader, have a fantastic week ahead!
Best wishes,
James Brown, Head of Commercial
Comtec Translations
SEO - The importance of localisation
How can an SEO agency and a localisation agency work in partnership to deliver great ROI in international marketing? And critically, what is the secret sauce to successful localised SEO campaigns?
In this webinar, I chat to SEO expert, Jacob Lucas from Fountain Partnership about why it’s so critical to meet the end consumer’s needs by navigating the challenge of different cultures and understanding that it’s more than just words.
?The Global Influencer Effect
领英推荐
Brands big and small are reaping the benefits of influencer partnerships, and with the number of worldwide social media users set to hit 4.9 billion by the end of this year, it’s easy to see why!
And while partnering with a bona fide social media influencer can be a major boost for global brands and creative agencies, finding the right one is not without its difficulties – especially when it comes to working with influencers from outside a business’s country of origin.
We were joined again by award-winning, talent-led marketing agency Gleam Solutions, part of Dentsu Creative, to hear how influencers can help diversify routes to market and how a stringent vetting process helps protect brand reputation and produces the quality content required to build trust, instil emotion and drive sales.
Gender Equity in Language: Translating content for inclusive engagement
With a worldwide shift towards greater inclusion and gender equity, modern day communications need to engage with progressive, gender-fair language that remains faux pas-free in translation too.
There is no one-size-fits-all solution to achieving this, however, the benefits are well proven. Did you know organisations with an inclusive gender-fair culture not only provide richer working environments but are 70% MORE LIKELY to engage new markets?
In this webinar, Karolina Janas, Comtec’s Key Client Delivery Manager, chats to expert linguists about how the variations in the use of gender in language (such as referring to professions or objects as male or female) might account for differences in gender equity attitudes.?
About Me
I’m James Brown from Comtec, the UK's first B Corp-certified translation and localisation agency. A life-long language lover and speaker of French, German and Spanish, I’ve been working in the translation industry for over 12 years. Having previously spent 4 years in the role of Head of Operations, I currently work as Comtec’s Head of Commercial, focussing on all things clients, new business and marketing. I am also a Council Member and Business Sustainability and D&I Ambassador for the Association of Translation Companies (ATC).
About Comtec
Within the localisation industry, we're known as the language experts. And you won't find a team more passionate about language than Comtec. With more than 40 years' experience across 250+ languages, we understand the challenges of our clients' industries and what it takes to succeed, fast. We're a team of brilliant, commercially-minded language and culture experts who lean into technology to deliver the most engaging messages to any audience. We're also the first localisation agency in the UK to be a certified B Corporation!