"Landscape vs Portrait (Which is Best?): Visual Optimization Guide for the App Store and Google Play Store"
Visual optimization plays a crucial role in mobile app marketing or marketing agencies. It often happens that an app cannot get into the user’s radar and unable to gain popularity in spite of its super cool functions. That is why it is extremely necessary to choose the best visual optimization format and mobile app marketing techniques whether you use Landscape or Portrait for your App Store and Google Play.
Landscape and Portrait are two common screenshots that are used to get new conversions and visualization in the App Store and Google Play Store. They help you in convincing your users. Let’s talk about both of these.
About Landscape:
If you want to focus your user’s attention on one key message, Landscape will be the best option for you. Its format is the horizontal one as it is considered perfect for Games. You have one visual in each frame to enhance your app’s value. During the use of the Google Play store, The user can observe easily without zooming and concentrates his attention on the very image.
At the same time, it also has some cons. Landscape puts a lot of weight on a single message. If your users do not respond to that message, they will have to drop from your page. Similarly, a single message leads to a large number of installs. Seeing one visual in each frame is not a perfect scenario if you consider it aesthetically.
About Portrait:
In the Apple store, when a user searches for an app, that is using Portrait mode, he has the opportunity to see at least three images at a time. In this way, the particular app can show its more functionalities by using its best images first. Portrait mode is more beneficial for the Games that need more explanation.
But, there is a setback. Google Play store is totally different from Apple Store. On the Google play store, the Portrait mode will be just appeared on App’s page, not in search. But its functionality will be the same, three images at a time.
Moreover, it also has some drawbacks like Landscape mode. The possibility of using eight screenshots in portrait mode for Google Play Store, the user gets bored after finding repeated information on the same matters. If the images are not optimized properly, they distract users or overwhelm them.
Conclusion:
Now you are fully aware of both of these modes. It is difficult to say which option is the best for you. You can get it by consistent and strategic testing. For it, you have to do competitive research first by using ASO Tool Box. You must analyze the details about your app, see its kind, category, and store. You can also use the A/B Test. You can create two versions for acknowledging which brings more visualization and conversion to your App. Based on the results, you will be able to determine which, Landscape, Portrait, or Hybrid Gallery will increase your conversion and visualization.