LANDMARK Insights 2023 #7
A Match Made in Golfing Heaven?
The Solheim Cup and Ryder Cup double header proved to be magnificent spectacles. But could golf’s greatest team events benefit from closer cooperation and consecutive staging like tennis? ‘No,’ says LANDMARK’s Sarah Gwynn, who attended both.
Multi-Billion Dollar Diversity
The value of African Americans to the US golf market is around $4 billion, yet this minority?currently makes up just 5% of the 25 million golfers in the USA.
Jim Beatty, Executive Editor of African American Golf Digest, believes there is an opportunity to double or even triple that number. He explains in the latest episode of the Syngenta Growing Golf podcast how the industry can achieve this, and what else can be done to bring greater diversity to the game.
Barbie's Golf Message
The surprising connection between 2023’s record-breaking box office hit and a group golf coaching experience for women.
England rugby player Abbie Ward was among 12 female influencers at love.golf's Barbie event, a theme chosen to showcase the similarities with the movie’s messaging that women can be whoever or whatever they want to be.