A landing page is a standalone web page created specifically for a marketing or advertising campaign. This is where a user “lands” after clicking on a link in an email, Google ad, YouTube, Facebook, Instagram, Twitter, or another website; this will help lead them in precisely the right direction. There can be more than one landing page. Depending on the ad or campaign, it can lead you to a different landing page that corresponds with the link they clicked on. A landing page is a follow-up to any promises you’ve made in your content. Primarily, it’s the next step toward a visitor becoming a customer. Your landing page lets you create a trade, some special offer, piece of information, or a deal in return for providing contact information.
- Set a Goal for Your Landing Page:?There’s no way to create an effective landing page without concrete, specific goals. It would be best if you had a clear goal before you begin the designing process of the page. When creating a goal, it might be beneficial to have numbers to compare your actual results with.
- A Clear Call to Action:?this is the single most crucial part of the landing page. The Call-to-Action (CTA) is what you want visitors to do once they reach the landing page. The CTA will be different depending on the goal that you have decided on. Everything on the page should be supporting the CTA; this can include a headline, body copy to images, and overall layout.
- Keep Copy Clear and Concise:?Landing pages are not the place to show off your creativity unless that creativity is clear, concise, and persuasive. Just because they were interested when they arrived at the page doesn’t mean they’ll stay interested if you don’t get to the point. Every single sentence and word on the landing page should serve a purpose, and that purpose should be to support your call to action.
- Keep Your Landing Page Form Simple:?If your landing page includes a form, make sure it’s only asking for the most vital information. If you want visitors to sign up for an email newsletter, make sure you’re asking them for their email. If you want visitors to purchase, just ask for billing and shipping information, plus a confirmation screen before placing the order. Then you can ask for other information after the order is placed.
- Remove Navigation Elements:?The significant difference between your standard website and your landing page is your landing pages shouldn’t include the usual site navigation. The only clickable link on the site should be the CTA, and there could be a link to more information for those who may not have the needed information.
- Simplify Your Normal Site Design:?The landing page should still echo the design of your regular website, though, to reinforce your branding. This could be done through the graphics, general look, feel, color scheme, and font choice.
- Choose Long Page or Series of Pages:?There are some questions about whether it’s better to use a single page for your landing page that requires scrolling, or visitors respond better to a series of short pages, which may be referred to as “mini-site.” Mini sites generally have multiple pages with straightforward content that funnel visitors from one step to the next along the conversion process. Landing pages, on the other hand, are ideally suited to more straightforward content. If there is a lot of content can get overwhelming and can come across as spammy if not well-designed
- Pay Attention to the Fold:?Make sure that your CTA is located near the top of the page, where someone can click it without having to scroll. This doesn’t necessarily mean that your visitors won’t scroll down the page to read more information. Putting a CTA right near the top of the page makes things easier for these visitors.
- Use Minimal Images and Larger Fonts:?Landing pages should use only one or, at most, two images. With your landing page, you want to avoid visual clutter or anything that detracts from the message and the CTA. With the use of larger font, this will grab the visitor’s attention.
- Start With a Centered, Single-Column Design:?Studies show that centered, single-column landing pages convert best. Yet, there are still plenty of marketers out there who opt for two-column designs. Make sure to test between single and two-column designs.
- Match the Look and Feel of Your Campaign:?If your page is tied to an email campaign or PPC campaign, make sure the landing page echoes the look and feel of the ad or email. If the design of the two doesn’t match, then the visitor will wonder if they have ended up on the right site.
- Use the Landing Page Tools to Get it Right:?You don’t have to use a web designer for your landing pages; there are options for creating great pages without any technical knowledge. They are best-practices templates available that you can customize (or design your page entirely from scratch) and flexible pricing (including a free plan for sites with limited traffic).
- Don’t Forget to Test Your Landing Page:?Creating effective landing pages isn’t a one-size-fits-all project. What works on one site may not work on another. Finding the most effective page design is a matter of trial and error. You can do this through A/B testing.
A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy. Approximately 68% B2B businesses use landing pages to generate a lead for future conversation. 44% of these clicks are directed toward home pages, which, as we’ll discuss, is not a good strategy.
- They zero-in on the offer, not the company.
- They are focused and free off distractions.
- The forms are not intimidating.
- They speak to a specific audience.
- They collect specific information about your prospective customers.
- They provide your specific offers with a home.
- They provide a thank you.
- They allow users access to other marketing channels.
UX design refers to the term “user experience design” while UI stands for “user interphase design.” Both elements are crucial to a product, and they work closely together. Despite their professional relationship, the roles are quite different, referring to various aspects of the product development process and the design discipline.
The difference between User Interface (UI) and User Experience (UX) is that UI refers to the aesthetic elements by which people interact with a product, while UX is about the experience a user has with a product or service. UI focuses on the visual aspects of development, typography, colors, menu bars, and more, while UX focuses on the user and their journey through the product.
- Design Research
- Visual Design
- Branding and Graphic Development
- Design Systems
- Responsive Design
- Interactivity and Animation
- Prototyping
- Plan
- User Research
- Information Architecture
- Creating the User Flow
- Wireframing
- Testing
The combination of UX and UI shapes your entire experience of a product. While two comparable products might get you the same end result, their UX/UI reflects how they provide it. If one of the products has a better UX/UI design than the other, people will use it more because they prefer the overall experience.
