Landing Pages

https://digital-marketinghacks-2021.blogspot.com/2021/06/landing-pages.htmlA landing page is a web page that is created for a precise advertising or marketing campaign Visitors can visit this page after clicking a link provided by you in your ad or marketing campaign. You can also share your link by using social media, email, videos, or other marketing tools. A landing page also provides more information to visitors after clicking on a small advertisement on another webpage.

The center of focus for Landing pages is inspiring website visitors to visit and stay and take a single, precise action. The call to action (CTA) option is also included in Landing pages which is a button link or text link, available for visitors to take appropriate action. Landing pages delivered request content to their visitors i.e Landing pages provide the visitors with the information which they want to know or related to the selected advertisement or campaign.

Creating a landing page is so easy that anyone can create a landing page by using landing page tools i.e. Great Landing pages.  Many email service providers are offering the creation of landing pages. 

Purpose 

The landing page helps visitors to act by encouraging visitors and it is said to be the main purpose of the landing page. We can also relate it to sales or lead generations. You can use your landing page to inspire people and encourage them to sign up for a webinar, try a free trial, or get a benefit by downloading an eBook.

Types of Landing Pages

The first one is the Lead Generation Landing Pages also known as “Lead Generation” or ‘’lead capture” pages because for call-to-action purposes they use a form. This form consists of data like the names and email addresses of the people who visit the landing page. It also consists of company name, company size, designation, and social media profile link. 

This type of landing page can be used by B2B marketing agencies and companies that are selling high-ticket products. Sometimes they offer free items i.e. free webinars, eBooks by exchanging contact information. For list building, Online Brands can also use these pages because these pages help them in list-building, specials deals, and offers or free shipping to build potential customers. 

The second one is Click through Landing pages which are commonly used by eCommerce and Software as a service (SaaS) marketers. These pages directly go for sales or subscriptions. For this purpose, click-through pages have a simple button for the call to action that further sends the page visitors into the checkout flow or complete transaction. Click through Landing pages to tell us about any discount offer, promotion, or convincing the visitors to buy.

The next one is Explainer Landing Pages which are also known as an infomercial or long-form landing pages that need heavy content to attract visitors to take an action. These are the ideal landing pages for users who require campaigns to purchase many items, for example by advertising or promoting any expensive service/product. 

Then Product Detail Landing Pages, which are used by retail industries. These types of pages contain detailed information about items which they are selling. Many retailers do their marketing through their product Detail Landing Pages. These pages help the interested user directly towards the products and encourage them to buy any product.

Viral Landing Pages are used for brand awareness. This type of landing page contains a link to a website or webpage of a company or brand. The link contains informative content which can attract and engage visitors in the content and convince them to share the link or page on their social media platforms. Such content involves videos, pictures, fun games, or written content.

Importance of Landing Page

Landing Pages are important because they help to drive  traffic, SEO improvement, and building your brand image. Landing pages are supposed to be the critical factor of a digital marketing process. Around 68% of B2B marketers are using landing pages for their marketing purpose. The landing pages are one of the most important elements in any kind of business that are looking for a huge number of clients and visitors through online medium. 

If you have a good landing page it will give you several benefits. It helps in promoting a positive impression for your visitors. It helps in generating leads and conversion for your business. More conversion results in more clients and visitors and this leads to more money for your business. Lead generation includes form submission or telephone calls from the customers who show interest in your business or products/services. By growing your email list your landing page can help to grow your business. When you get more forms filled by visitors your email list will grow more and, in this way, you will be benefitted from your landing page.

Landing pages facilitate every customer and help them to build strong and honest relationships with your business. If your landing page inspires the visitors and customers, they will stay loyal and attracted to your page and business. 

For SEO ranking your landing page can help you a lot by creating and generating attractive content which is relevant and is of good quality. Landing pages increase your chance to be more visible to customers by using different tactics.

How to use a Landing page?

To attract many visitors’ marketers can use different tactics such as:

Pay-Per-Click Advertising (PPC): states that a payment is made to the marketers when their advertisement is clicked on. These types of ads are commonly used on search engines like Bing and Google. You can also invest in these types of advertisements on social media i.e Facebook, Twitter, and Instagram. 

Social MediaMarketing: We can also use landing pages for online marketing by using social media platforms. By posting through social media, we can attract visitors to our landing page where the visitors can exchange their information for the advertised content. i.e email newsletter signups, scholarship information signups, RSVPs, coupons, etc.

Content marketing:  Content marketing attracts visitors by creating specific, consistent content about a service or product. Content creation can help in introducing relevant content to a specified market to attract them and get their attention and information and encourage them to be the customer. To get access to these contents one must submit the required information which consists of email addresses in landing page forms. 

EmailMarketing: After taking a visitor’s email address, you can easily share relevant and good quality content, offers, and informative content through email marketing. Landing Pages are very useful tools for such kinds of messages. For sending an offer to visitors and subscribers one must use a landing page. 

Focus on These Four Landing Page Characteristics

1.                  Proper Landing Page Structure

2.                  Targeted Headline

3.                  Appropriate Colors

4.                  Credibility and Approval

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