Landing Page Designs That Will Drive Conversions
Media Shower
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In this issue:How do landing pages convert? In this issue, we're going through the components of successful landing pages, with some of the best examples we could find to kick-start your creativity.
Also, we've uncovered a cool new utility to help you build your customer personas using AI.
Let's get started!
Landing Page Designs that Will Drive Conversions (With Examples)?
TL;DR: Not all landing pages are created equal... nor do they convert equally. Here are some of the primary design choices you can focus on to build landing pages that attract, intrigue, and convert (including several examples from brands who understood the assignment).
So what? Content, CTAs, responsive design... there's a lot of careful planning and execution that goes into creating a landing page that converts. Fortunately, you don't have to reinvent the wheel. We're going through some of these best practices to discuss how the pros do it.
How FDR’s "Four Freedoms" Speech Changed History
TL;DR: FDR's 1942 State of the Union speech was a watershed moment in U.S. history. Here, he articulated an American perspective on global events, linking freedom and morality to our potential involvement in the emerging conflicts in Europe.
So What? By 1942, the case of American involvement in Europe was far from settled. By spelling out his four freedoms (freedom of speech, of worship, from fear, and from want), FDR linked a deep sense of obligation and national idealism to the defense of the Allies on the eve of World War II. Nearly a year later, the attack on Pearl Harbor would lead the country into war, and his words would drive the U.S. experience for the next four years.
The parody Eurodance video with all the buzz. After weeks of teaser videos (including several apparent personnel changes), Kyle Gordon released the full video for his parody song "Planet of the Bass." It's nearly impossible to figure out what will catch on organically on social media, and many marketers need to pay attention to how this relatively unknown artist created the hit of the summer with a few strategic posts
领英推荐
Customer experience? Yes, please. In the continuing conversation around what B2B marketing "is," one of the continuing focal points is customer service. Remarkably, B2B only sometimes focuses on customer experience, prioritizing educational content and cut-and-paste funnel building. The call these days is to focus on highly tailored content and a personal touch with customers regardless of whether they are ready to purchase.
You know, for business people. Influencer marketing has been a reality for years, with online personalities becoming the nexus of product promotion. Over the past year or so, there has been a large push in the B2B space to create our own type of influencer. Like many approaches to marketing, however, you can't entirely create a phenomenon that relies on people seeing it as organic.
Create Ready-Made Customer Personas with AI: User Persona
We're big believers in the power of AI to help human creativity make something extraordinary. More importantly, AI can simplify the grunt work of marketing, like research, outlining, and (in this case) building customer personas.
Many marketers rely on customer personas to distill their "target customer" into a tidy package that can be easily visualized and communicated.
That's why we were thrilled to come across UserPersona.dev, an AI tool committed exclusively to creating user personas. Check out User Persona for free. All you need is a description of your product or service.
And make sure to check out our series of copy-and-paste AI prompts based on asset genre and industry.