Lamborghini's Biggest Web3 Leap Yet

Hey it’s Marc Baumann ??

??We’ll host a live session on Web3 gaming with Solana Labs and Dracoon Ventures this Monday. Save your spot & join us for free (limited to 100 participants).

Let’s dive in ??

?? Subscribe to my weekly newsletter & join 10k+ industry professionals already profiting.

??Bonus: you’ll get 3 of our top lists that save you 50h+ hours of research for free.

Animoca Brands x Lamborghini

Luxury car maker Lamborghini and Animoca Brands has teamed up to enhance brand engagement through digital experiences, leveraging Web3 technologies and immersive platforms like Motorverse.

• This partnership positions Lamborghini as one of the leading luxury car brands in deploying Web3 tech, gaming, and community to create unique experiences for Lamborghini fans.
• Motorverse, a platform for digital vehicles and motorsport culture, will play a central role in this initiative.

Stepping back: Lamborghini's journey into NFTs began in 2022 with the "Space Time Memory" project. Recently, it returned to PUBG Mobile, featuring four classic models and the new limited-edition Invencible, offering exclusive in-game rewards until September 9.

Why it matters: Lamborghini, in partnership with Animoca Brands, is blending luxury cars with digital experiences in the metaverse. Embracing NFTs, metaverse experiences, and digital solutions is a necessary step for luxury car brands like Lamborghini to remain relevant among younger audiences.

What they’re saying:

“Racing is the ideal genre for blockchain gaming as the vehicles can be transformed into NFTs, allowing players to own and trade their assets and even use them across different titles. Players can also level up and customize their vehicles, adding unique features and enhancements that increase their value. This integration provides a dynamic and engaging experience, blending gaming with the benefits of blockchain technology.”

David Nadal, Co-founder, Eden Games (Acquired by Animoca Brands)

The big picture: Animoca Brands is building a complete Web3 ecosystem for brands supercharged with loyalty points. It is deeply integrated with Animoca Brands' vast network of over 450 Web3 projects and investments.

The punchline: Lamborghini is constantly launching new digital experiences. This collab is its biggest step into Web3 yet.

?? Subscribe to my weekly newsletter & join 10k+ industry professionals already profiting.

??Bonus: you’ll get 3 of our top lists that save you 50h+ hours of research for free.

More Gaming Highlights:

• Web3 gaming was highlighted at the Blockchain Futurist Conference as a key driver for player economies and broader crypto adoption, with industry leaders emphasizing the value of in-game asset trading and the potential of platforms like Telegram to onboard new users. Link
• MLB is teaming up with Momental to launch MLB Armory on Hedera, a custom NFT marketplace to elevate fan engagement. Link
• Manchester City and OKX are debuting 'Unseen City: Echoes of Blue,' a virtual escape room that offers fans an interactive and rewarding online adventure. Link
• Five of the world's top ten companies, including Apple, Google, Meta, Microsoft, and Nvidia, are actively developing metaverse hardware, despite doubts about the metaverse's future. Link

• …

?? see all highlights

??? Introducing Power Lunch : The Future of Gaming in a Tokenized World

Get ready for an exciting episode of Power Lunch. We're diving into the future of gaming in the Web3 space with two industry heavyweights.

Joining us are Dr. David An from Dracoon Ventures and Ryan Day from Solana Labs. These experts will break down:

• The shift from Web2 to Web3 gaming
• The rise of on-chain games and its impact on players and developers
• Why community building is key for onchain games
• What's next in this fast-moving space

??Don't miss out—register now and get ready to learn where gaming's tokenized future is headed.

That’s all for now, folks.

The next edition on gaming will follow tomorrow.

If you like this, subscribe to the full newsletter here & join 10,000+ other business leaders.

Talk soon,

– Marc & Team

CEO, FiftyOne Ventures

PS: Follow us on LinkedIn and X for shorter insights.

?? Want to get in front of 50k+ business leaders or accelerate your growth? Work with us here.