LaLiga Launch Dedicated OTT Platform In China
Football Media
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The new six-year strategic partnership with Streamline Media Technology will see the Spanish football league launch an OTT (over-the-top) service in China carrying matches from the top two tiers.
“LaLiga Plus is the core of our strategy in China for the next years,” said Sergi Torrents, managing director of LaLiga in China.
“This is a first step of a complete ecosystem we are building to provide new and unique experiences and new products to fans. Together with Streamline, we are investing in technology, fan experience and increasing value for our brand and business.”
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