A Lakehouse CDP means less pain for data teams & better results for marketers
Do marketers care about customer data architecture? They should. The decisions that data teams and tech infrastructure builders make have a direct impact on how successful marketing teams are. Better data quality and access make all the difference for boosting revenue and customer satisfaction.
But the divergence in day-to-day goals between technical teams (who are focused on things like data quality, security, and compliance) and go-to-market teams (who are concerned with acquisition, retention, etc) can make it feel like they’re in totally separate silos.
The challenge is how to eliminate these silos, both in mindset and in execution, in order to improve business results.
We made this possible with an architecture we call the Lakehouse CDP, which brings together the goals of the two sides of the business by combining customer data tools, marketing tools, and a Data Lakehouse.
This results in benefits for both data teams and marketers:
This is architecture that makes life easier for the whole business.
Personalizing the Travel Experience Using Data and AI
There’s a long and winding road to customer loyalty.
Today’s travelers expect more than traditional loyalty programs—they’re seeking out unique, personalized experiences from brands that are committed to earning their trust.
This report explores four key loyalty-boosting strategies, plus how leveraging AI is charting a new path in travel loyalty.
Views in the News
Industry perspectives featuring Amperity
Google Won’t Kill the Cookie, but Marketers Have Moved On (Vogue Business)
No one wants to be the boy who cried cookie deprecation. While Google isn’t formally phasing out the third-party cookie at this time, experts maintain that an emphasis on first- and zero-party data will still be best practice.
领英推荐
The rapid growth of businesses using big data has led to the development of cloud platforms like Databricks, Snowflake, Fabric, and BigLake, which offer data engineering and analytics tools. Read on to understand what goes into choosing the best provider and maximizing data potential.
MTC sat down with Peter Ibarra, Head of Adtech Solutions at Amperity, to discuss the strategies rising to the forefront and new challenges posed as third-party cookies become less and less effective.
What the composability revolution means for CDPs (Martech.org)
Barry Padgett, former Amperity CEO-turned-Advisor, responds to skepticism surrounding Amperity’s zero-copy offering and the benefits of a Lakehouse CDP. This delves into how the "composability" revolution is transforming martech and its impact on CDPs, enabling applications to access data directly from warehouses and create unified customer profiles more efficiently.
Amperity at Databricks World Tour
Punch your ticket to the future of data and AI.
Over 12,000 companies and counting have hopped on the data intelligence train. Coming to a city near you, come on the Databricks World Tour to discover how Amperity and Databricks can help you unlock the potential of your data and AI.
Amplify Session Videos Roundup
Press rewind! Summer days may be slipping away, but Amplify ‘24 on-demand videos live on. Catch up on what you may have missed about the future of customer data, the transformative Lakehouse CDP, all from some of the best and brightest thought leaders in the industry.
That's it for this month's edition of The Ampersend!
Want to share insights from the world of customer data with your colleagues? They can subscribe here .
Senior Product Manager CDP | Digital Transformation Program PMO at Mars
2 个月Thank you for sharing!How does Lakehouse CDP address challenges related to low-quality ingested data?