Lagos Business School Sales Academy poised to help practitioners succeed in a dynamic market

The Lagos Business School?Sales Academy?is ready to assist businesses in overcoming market challenges hampering their?business?growth.?The LBS Sales Academy?was?designed in recognition of the need to provide sales professionals with the practical tools to apply to their everyday work to enhance effectiveness, efficiency and productivity at work.?It offers a new way for sales professionals to?understand the impact of sales analytics in distribution channel selection, identify the key criteria for selecting retail partners in our environment, and as well determine innovative ways of managing the effectiveness of the sales team in the highly volatile and dynamic Nigerian macro environment.

Dr. Ogechi Adeola, the sales academy director, informed me that her team “has identified challenges in the industry which include the gap between theory and practice and the urgent need to provide professionals with the right training, equipping them for?everyday?work.” She concluded that the Lagos Business School Sales Academy “represents a?holistic approach to Sales and Marketing training and development.”

The benefits of the LBS Sales Academy?to participants?includes:

• Practical launch, execution and management of an online sales campaign
• Identify how market share dominance can be attained or maintained through the right distribution channel
• Identify the criteria for determining the best route-to-market

Upon successful completion of the programme and the action learning project, you shall receive a Lagos Business School certificate of competence and membership of the school’s prestigious alumni association.

The?next?LBS Sales Academy will start on September 14, 2021. For more information on the LBS Sales Academy, visit?https://www.lbs.edu.ng/executive_programmes/sales-academy/?or call Ejike - 07041211625

Lagos Business School (LBS) is the graduate business school of Pan-Atlantic University.?LBS has been ranked every year, since 2007 by the Financial Times of London, among the top global providers of open enrolment executive education and in custom executive education since 2015. The latter ranked number one in Africa on the 2020 Financial Times list. LBS’ MBA programmes have held Tier One positions on CEO Magazine’s Global MBA rankings for three consecutive years.