Lagging Email Performance? Learn a Simple 4-Step Sequence For Over $1 Million in Monthly Revenue
Do you ever feel like your email marketing performance could use a boost? Cole VanDeWoestyne has cracked the code in our recent Steal Our Winners interview, a simple 4-phase strategy that generates over $1 million per month from his 200,000-subscriber list.
As he puts it: "This is the email strategy. So if you were going to, like, if you're watching this and you're going to screenshot something, this would be the thing that you wanted to screenshot."
The traditional approach most businesses take is to set up an autoresponder sequence that drips out emails automatically over the course of 30, 60 or even 90 days. These autoresponders rarely utilize data and feedback to refine their messaging over time. So as the marketplace shifts, their performance tends to decline.
A better approach is to engineer higher open rates through simple segmentation. This involves sending emails to highly engaged subscribers first thing in the morning when open rates tend to be higher. Then later in the afternoon, send to less engaged segments after your sending reputation is already high for the day.
But the real key is implementing a promotional strategy across 4 distinct phases:
Prime
Provide pure value to subscribers by sending helpful, relevant content over the course of 3-4 weeks. Avoid any direct calls to purchase. The goal is to demonstrate you can assist them.
Expose
Start exposing the offer by driving clicks to your sales page. Keep copy extremely simple and focus exclusively on spurring curiosity and interest.
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Agitate
Make your emotional case for why subscribers should purchase. Paint a contrast between their struggling status quo and how your solution can transform their situation.
Seal
Drive home scarcity and urgency prompting subscribers to take action now. Employ cart close techniques to motivate instant action.
The key benefit of this phased approach is it nurtures your subscriber list by building trust and value. Even if someone isn't ready to purchase right away, the repeated cycle ensures they'll buy when the timing is right for them.
So if you want to catapult your email marketing performance, save this simple yet powerful P.E.A.S. strategy and implement it for your business.
What challenges do you currently face with email marketing? How could a structured promotional sequence help strengthen results over time? Let me know in the comments!