Ladies... Own Your Success

***7 LESSONS FROM 7 YEARS OF THE MENTORESS COLLECTIVE

Why do so many women have such a hard time owning their success?***

We’ll brag like a proud mama about everyone else, but we stumble and fumble when it comes to taking credit for our own accomplishments.

And this can hurt us when trying to land gigs, jobs, promotions, clients and more.

Now an intriguing study from the Kelley School of Business breaks down the key difference between how men and women brag about themselves.

Researchers interviewed 20 men and 20 women with similar titles, industries, and years of experience. They asked both men and women the same question.

It’s a question you might be asked when interviewing for an executive position. And it gets to the heart of how men and women talk about their accomplishments.

The researchers asked all the participants:

“In your career, what are the accomplishments you are the most proud of?”

Then they analyzed the answers.

Turns out there is a significant difference in how men and women credentialize themselves.

What the researchers discovered is that in general, as women, we downplay or simply fail to mention our significant accomplishments.

We have difficulty owning success, demanding recognition and projecting confidence.

When they reviewed the tapes, the researchers found that in general, women use fewer numbers.

Women make fewer references to the impact our work has on the bottom line. Or any line for that matter.

We take less credit for products or processes that we developed that helped the client or company.

We also use fewer “I” statements. Instead we default to “we” statements or we remove the subject altogether. As if magic elves launched that new product, not you!

This is a problem because it means we are not seen as leaders.

As one researcher explained, “Women may be passed over in favor of men because males, who are often in a position to hire, are predisposed to hiring individuals similar to themselves.”

Because we do not credentialize ourselves in the same way as men, with the same kind of language, our experience can be misinterpreted or overlooked.

What can you do?

It turns out there are some very specific ways you can talk about your experience that increases your authority.

One of the most important things to keep in mind when writing your bio or creating your website or pitching a client… is to add “dimensionalizing content”.

Basically, you need to add details, facts, figures, and description, to dimensionalize your accomplishments.

According to the study authors, there are 5 simple ways you can dimensionalize your accomplishments to increase your authority…

1. Use numbers
2. Describe the positive monetary impact your work had on the client or company
3. Talk about your people skills, take credit for mentoring and team building
4. Detail any products or processes that you developed that benefited your client or company
5. Talk about how long you’ve been in the industry or at the company

When the researchers compared the answers, only 45% of the women hit more than two of these key categories when responding compared to 90% of the men.

That’s HUGE.

That’s why we spend a lot of time learning how to credentialize ourselves and own our authority in the Mentoress Collective.

Because…

Mentoress Collective Lesson #6:

IT’S NOT BRAGGING IF IT’S TRUE

I believe this skill is so critical for women to master, I built an entire course around it.

It’s called the?Expert Positioning Course.

And it’s yours FREE when you grab your copy of the Mentoress Collective Legacy of Success for only $99 today.

Here’s what’s included in this SPECIAL BONUS:

Expert Positioning Course – ($500 value) Yours FREE

• Part 1: Expert Positioning Critique:?Credentialize Yourself —Introduction
• Part 2: Six Key Mistakes Women Make When Credentializing Themselves?– Based on multiple studies with c-suite executives, this training shows you how to successfully credentialize yourself when talking to men or women without being labeled a “bossy bitch.” Discover the secret strategies that help you stand out as a leader, expand your circle of influence, and position yourself as an expert in your field both online and in person.
• **Part 3: The Credentialize Yourself Hot Seats **– A raw and unedited look at how a small group of women discovered the best way to position themselves and their business. The Credentialize Yourself Hot Seats recording reveals both the visceral side of “becoming the best” as well as tactical notes and strategies to help you create your own Power Profile and Elevator Pitch. This must-watch “basement tape” training contains several different styles of pitches and profiles you can easily swipe-and-deploy inside your own business this week.
• Part 4: How to “Steal the Stage” and Position Yourself as an Expert at Live and Online Events with Guest Expert Abbey Woodcock?– Stealing the Stage is a two-part training and template bundle that is your key to using online and offline events to shine the spotlight on your talent and authority. Forget about bragging, Abbey will show you how to steal the stage just by being a nice person that glows with authenticity. (This training is perfect for introverts.)
• Part 5: Expert Positioning Templates?– A plug-and-play template that shows you how to build out your bio so you can establish your authority from the get-go. Build respect easily across all platforms by using this template to crystalize your bio and unify your branding message.

When I first taught these lessons to the Mentoress Collective, fellow A-list copywriter, mentor, and all around marketing powerhouse?Kim Krause Schwalm?shot me this email…

“THIS was worth the past year or so of membership alone!

So many great points, and even though my bio definitely “brags” about my accomplishments, I now realize it can be a lot better. I’m going to rewrite it.”

– Kim Krause Schwalm

And she did!

Learning how to own your authority and position yourself as an expert is critical to your success.

And yet it can be the hardest thing to learn.

If we’re ever going to close the success gap in business, we’re going to have to get better at bragging.

If an expert authority like Kim can learn to brag better, then so can you!

Marcella