Ladies Over 40: It’s Time to Own Your Voice and Your Value. Here's How To Advocate For Yourself In The Workplace
Let’s cut to the chase. If you’re a woman over 40, you’re sitting on a goldmine of experience, but are you really leveraging it? Here’s how to make sure you’re not just another voice in the crowd—but a voice that demands to be heard.
First things first: Get crystal clear on your unique value. What do you bring to the table that no one else does? Make a list of your key achievements, skills, and experiences. This is your foundation. When you know your value, it’s easier to communicate it.
Self-advocacy isn’t about constantly talking about yourself. It’s about being strategic. Focus on the moments that matter—whether it’s a performance review, a meeting with leadership, or a casual one-on-one with your boss. Be ready to showcase your contributions in a way that aligns with the company’s goals.
Your network is important, but allies are critical. Seek out mentors, sponsors, and peers who recognize your value and are willing to vouch for you. When others advocate for you, it amplifies your voice and adds weight to your words.
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This is where many of us fall short. Don’t just hint at what you need—whether it’s a raise, a promotion, or more responsibility. Ask for it directly. But don’t just ask—back it up with data. Show how your contributions have positively impacted the business. Numbers speak louder than opinions.
The workplace is always evolving, and so should you. Invest in yourself. Whether it’s learning new skills, staying updated on industry trends, or pursuing certifications—make it clear that you’re not just keeping up, you’re staying ahead.
Set clear, measurable goals for your career. Track your progress and adjust your strategy as needed. When you can quantify your achievements, you have a powerful tool for self-advocacy.
Finally, be authentic. Self-advocacy shouldn’t feel like a performance. It’s about representing your true self. Don’t try to mimic others—be the best version of yourself.
The takeaway? Self-advocacy isn’t about being the loudest in the room. It’s about being the most impactful. Leverage your experience, build your case, and advocate for yourself in a way that’s authentic and powerful. You’ve got this.