The Ladder of Engagement

This tool visualizes the progression of stakeholder involvement. The idea is that stakeholders can move up the ladder from passive observers to active leaders in our projects and programs. Here is a breakdown of the stages and how they align with fostering mutual growth and commitment.? The stages are self-explanatory in terms of what they mean.? It is therefore important to focus on what we can do at each stage to ensure stakeholders move up the ladder from observers to leaders.

1. Observers

Provide clear and consistent communication about project goals, progress, and impact to cultivate interest and curiosity.

2. Followers

Create opportunities for them to ask questions, provide opinions, and connect with your project's mission. Open doors to their involvement in small, non-threatening ways.

3. Endorsers

?Offer them platforms (e.g., events, testimonials) to share their positive experiences. Their endorsement can amplify your impact and credibility.

4. Contributors

?Collaborate with them on specific tasks or roles, ensuring their contributions align with their expertise and interest.

5. Owners

Involve them in decision-making processes. Provide transparency and celebrate achievements together, fostering a strong sense of partnership.

6. Leaders

Empower them by providing leadership opportunities and resources. Recognize them publicly as co-leaders of the initiative.

The ladder of engagement is not just a tool; it is a mindset shift. By moving stakeholders through this progression, we can create a project environment where transparency, trust, and collaboration thrive. When stakeholders feel heard, valued, and empowered, their transformation from observers to leaders becomes a natural, mutually beneficial evolution.

I believe this is worth considering this year.