Lactalis Activation - Khaas Dahi at The Taste of India

The Ask

Khaas Dahi, a product of Lactalis, sought to make a significant impact at the Taste of India event with a foot traffic of 60,000+ attendees. Their objective was to create an unforgettable experience that would leave attendees yearning for more of their dairy products. They aimed to showcase their sweet and salty lassi creations and generously distribute their delicious yogurt while enhancing brand loyalty with exciting giveaways and discount coupons.

Brand: Khaas Dahi (a product of Lactalis)

Staffing Overview

Brand Ambassadors:

• Engaging attendees and promoting Khaas Dahi productsExplaining the sweet and salty lassi offeringsDistributing one-year supplies of yogurt to lucky winners

Activation Manager:

• Overseeing the coordination and execution of the activationEnsuring smooth logistics and efficient distribution of products and prizesMonitoring attendee engagement and satisfaction

Culinary Team:

• Crafting delicious sweet and salty lassi creationsMaintaining quality and taste consistency

Promotional Team:

• Distributing discount coupons to event attendeesExplaining the benefits of Khaas Dahi products and encouraging future purchases

Results

Khaas Dahi’s participation at the Taste of India event was nothing short of sensational. With an impressive 6,000 lassi servings served, the brand succeeded in leaving attendees yearning for more. The meticulously crafted sweet and salty lassi created by the certified chef’s brought in by Brand Guruz proved to be an absolute sensation, captivating the taste buds of all fortunate enough to partake at this 2-days event. Beyond the delectable lassi offerings, our brand ambassadors extended the joy by generously distributing one-year supplies of their delicious yogurt to lucky winners. Additionally, the distribution of discount coupons added an extra layer of sweetness to this unforgettable occasion, solidifying Khaas Dahi’s status as a true standout at the Taste of India. This activation not only boosted brand visibility but also created a lasting impression and enhanced brand loyalty among event attendees.

PHOTO HIGHLIGHTS