Lack Of Unified Full-Stack Observability Is A Problem For The Entire Organization
The world has become digital now, people hardly use cash or go to a store, most of the transactions and purchases are done online and that means you can’t have glitches or downtimes, as it will ruin the entire customer experience. There is no way someone would prefer a service provider that is lagging or has frequent server down issues.
Let’s say someone is trying to make an urgent online payment in the early morning and the application is not working due to downtime or server errors, he or she will surely get agitated and never use the application again. The same thing happens while doing online shopping or even ordering something from a food-delivery service. With the emergence of 10-minutes delivery startups, they simply can’t afford a single delay of even a minute and frequent downtime will kill the organization even before it becomes a brand.
The old days of going to the station counters and booking tickets are also gone, the majority of the train, flights, hotels and even buses are done online, and with so many options available, no one will use any service or application that shows the slightest hints of downtime. It also happens when paying bills online as sometimes users are facing the problem of money deducted from their accounts and yet the bills are not paid.?
There could be several sources of errors, the servers could be down, the payment gateway could be facing issues, the infrastructure could be facing power outages, there could be technical issues, too much traffic, and whatnot, it is almost impossible to constantly monitor all the systems and prevent errors before happening for the old observability platforms.?
It is why we need deep observability at all stages of an organization, its infrastructure, its physical servers, and also something that monitors the experience of end-users and makes sure everything is going smoothly. This is where the unified full-stack observability comes into the picture as we need deep observability and it is what can run the future world without any interruptions.
Why do we need Full-Stack Observability and Where do we Stand on the Technology?
Nearly 80% of consumers say speed, comfort, knowledgeable assistance, and friendly service are the most important aspects of a good customer experience. And technology has become an important strategy for organizations to meet customer expectations. From performance-enhancing tools and back-end support to creating a seamless user experience, in the beginning, technology is essential for developing self-awareness and achieving organizational goals.?
It has been two years since the pandemic and the world has gone more digital than ever, the IT industry needs greater visibility across the entire domain and full-stack observability provides real-time visibility and performance monitoring. But most organizations today ignore full-stack observability as there are so many other options available.
At the same time, the emergence of digital technology can be a major stumbling block for an organization if it is not managed and monitored properly.
While digital transformation, innovation, and continuous improvement enable unprecedented growth and measurement, it also creates unprecedented complexity. With the traditional cloud-based networks, legacy software, and various third-party applications, there is simply too much to monitor and the older methods are not able to do it effectively. Two-thirds of experts agree that they do not have the strategy and tools to effectively measure how technological decisions affect business outcomes.
Apart from not having a clear understanding and visibility of the full stack technology base, organizations are working on critical blind spots which have put themselves at risk of losing valuable customer points. Also, they are not using the opportunities to innovate and take full advantage of their investments.
Low Visibility can create a High Impact on Customer Experience
In a survey, 73% of customers have said that their experience is very important when it comes to making a purchase decision, even more than the price and quality of the product. It indicates that companies that use technology for a better customer experience have an automatic advantage over their competitors.
Although, only 22% of the companies have access to real-time information that can enhance their customer experience, which means almost 80% of companies are on the verge of losing their customers.?
The lack of unified full-stack observability puts such companies at risk, and it is also creating turmoil between customers and employees. It will be too late to identify the root cause of the problems and by the time someone notices it, the customer experience (revenue) will already be lost. Around one-third of the customers say that they will never use a brand again if they even have a single bad experience, which is why full-stack observability is very important for organizations.
Challenges Faced by Organizations in End-to-End Communication
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The lack of full-stack observability not only affects IT, but it takes down an entire operation. For example, there could be an outage or problems in performance due to several factors such as network failures, software and hardware failures, third-party outages, or even an increase in the number of users. The only way to make sure there is no downtime, IT professionals need to have full visibility of its stack.
But with the increasingly complex structures of most organizations, it is very hard to monitor and manage application performance, which results in long downtimes, outages that could have been avoided, and a lot of angry customers.
The entire organization is affected by such failures over the lack of a unified monitoring platform and it can affect the following things in an organization:
Sales, Marketing and Brand Reputation: Whenever an organization suffers any digital failures, its brand image is also affected. Most customers believe that that brand should take care of its digital services, applications, websites, and more. The sales and marketing department will find it very difficult to do their job if their technical experience is not up to the mark.?
Financial Loss: Even a downtime of an hour could result in a loss of more than $300,000 on average if the critical hardware and software applications are not working properly. Apart from that, the time to discover and rectify the issue could cost further in terms of lost productivity and repairments. The lost business opportunities and customers abandoning the products are also important factors to consider.?
Shipping and Warehousing performance: Every year, organizations lose more than $50 billion due to downtime and outages as the entire inventory, packing and shipping process is seriously affected. The products are not shipped on time and it results in loss of productivity, unnecessary delays, and unhappy customers creating a further domino effect.
Work Culture and Lifestyle: While technology should help the employees to perform better, it could create chaos during an outage. The workloads of IT teams have increased a lot as they have to fix the issue quickly and they feel very frustrated. If the work culture and lifestyle are affected, the employees feel disconnected from the organization and it leads to lower productivity, damaged brand reputation, and a decrease in overall profits.?
How does Unified Full-Stack Observability works and how it can take your Operations to the next level?
The way unified full-stack observability works is not that complex, one just needs a single platform that monitors all your components with a real-time analysis and alert system. Vunet System has created vuSmartMaps for the exact purpose where it observes the entire technical stack of your organization by connecting each component in a single setup and then using AI-ML technology for parsing through the data and giving out meaningful insights.
The unified full-stack observability is the most efficient way we can keep up with the expanding IT structure and its increasing complexity. At the same time, it is important to connect it with the business context, otherwise, it will be just a huge collection of data that will look similar to complex data noise.
The reason we need to have unified full-stack observability along with its business context is that it is not just a requirement of the IT sector, it is a need of the entire organization. The productivity and success of a company today depend on how well they handle their technical aspects, as even the other departments such as sales, marketing, logistics, finance, and human resources depend on it. With the unified full-stack observability across your entire organization, you can truly enhance the customer experience, keep your employees happy and improve your overall business.
Uses of Unified Full-Stack Observability
As they say, prevention is better than cure, the same goes for the digital world, rectifying errors before the system faces downtime is the best solution. It would be the best customer experience where they are not facing any issues, rather than them facing downtimes and then solving the problem.
??Pawan Tailor , the author of the article, is an Information Developer at VuNet Systems.
VuNet's platform vuSmartMaps?, is a next generation full stack deep observability product built using big data and ML models in innovative ways for monitoring and analytics of business journeys to provide superior customer experience. Monitoring more than 3 billion transactions per month, VuNet's platform is improving digital payment experience and accelerating digital transformation initiatives across BFSI, FinTechs, Payment Gateways and other verticals.
To learn more about VuNet Systems visit -?https://www.vunetsystems.com/