The Labyrinth That Is Google Analytics 4!

Although Google Analytics 4 is now in place and we’ve all been using it for a while now, it still feels a little like a maze!?

It feels like everything’s been renamed, moved around, things have been added and some taken away. Since you’re also probably feeling a little lost, we’re sharing 5 top tips for navigating GA4.?

Tip 1: Embrace the Event-driven Model ??

GA4 introduced an event-driven model that focuses on user interactions, allowing you to track a wide range of actions beyond just pageviews.?

Embrace this new paradigm by identifying key events that matter to your business, such as clicks, form submissions, video views, and more.?

Utilise the 'Events' section in GA4 to set up custom event tracking and gain deeper insights into user engagement.

Tip 2: Leverage Enhanced Measurement ??

Say goodbye to manual setup for basic events! GA4's Enhanced Measurement feature automates the tracking of common events like pageviews, scrolls, outbound clicks, and site searches.?

Make sure to enable this feature in your GA4 property settings to quickly gather essential data without the need for extensive configuration.

Tip 3: Create Custom Reports and Analysis ??

GA4's Analysis Hub empowers you to create customised reports that fit your unique analytical needs.?

Use the 'Exploration' feature to build ad-hoc reports, explore data segments, and visualise trends.?

This flexibility lets you uncover insights that are specifically relevant to your business objectives.

Tip 4: Understand User Journeys ???

The 'User Explorer' feature in GA4 allows you to track individual user journeys across sessions, providing a comprehensive view of user interactions.?

By understanding how users navigate through your site over time, you can optimise their experience, identify bottlenecks, and tailor your content to align with their preferences.

Tip 5: Implement Enhanced Ecommerce Tracking ???

For e-commerce businesses, the 'Enhanced Ecommerce' feature is a game-changer.?

GA4's enhanced tracking capabilities enable you to monitor the entire shopping journey, from product views to purchases and refunds.?

This insight helps you optimise your online store, identify top-performing products, and refine your marketing strategies.

I hope you find these tips helpful!.....until next time! :)?

Matt Cayless

Director

www.bubblegumsearch.com