Labels Help Consumers Perceive Product Quality in 4 Ways

It's no surprise that the average shopper prefers high-quality goods. The problem is that you don't have much time to make a good first impression. Customers make purchasing decisions in an average of 13 seconds, so it's critical that your products stand out from the crowd.

A good product label, fortunately, has a direct impact on how potential customers perceive your products. Here are four ways your labels can improve the perceived quality of your items.

Keep the Materials in Mind

Consider your label material to be your product's coat; a gorgeous topcoat will generate more class and luxury than a basic windbreaker. The label material you select has an immediate impact on how customers perceive your product. If you want to convey the quality of your product, you should match your goods with the appropriate material.

The type of "quality" material that is appropriate for your product is, of course, highly dependent on it. Some products must appear expensive to be perceived as high-quality, which is why textured and matte-coated paper types are ideal for wine labels and other products that must create elegance. A shrink sleeve, on the other hand, can provide you with a highly professional, 360-degree view that appears very official and tidy.

Simply put, your material should be visually appealing and consistent with the overall tone of your product. If you combine those elements, your labels will be set up for a fantastic show for buyers looking for high-quality products.

Make Them Feel Impressed

The right colour can help persuade customers to support you. More than 90 percent of purchasing decisions are influenced by visual factors. Furthermore, different colour combinations affect how customers perceive your products. By using specific colours in your label design, you can present your goods in the best light possible.

Of course, there are always exceptions depending on your product and primary audience. Because men and women have different colour preferences, women prefer purple packaging, whereas men prefer bold black labelling. Colour schemes should be tailored to your brand, market, and target audience, but the right ones can help you communicate quality before customers even touch your product.

Decorate Your Packaging to Make It More Appealing

A small amount of decoration can have a significant impact on how people perceive the quality of a product. Remember the coat example we used earlier? Tailoring, embroidery, and other minor details all contribute to your overall appearance. Decorative touches can greatly affect how people perceive your products, which is why the capabilities listed below can assist you in emphasising product quality.

Each of these methods allows you to incorporate new and exciting elements into the design and feel of your label. Customers will have a different unique experience with an embroidered design or a soft touch finish. Metallic, sparkly, and other wrappings can be stamped to add a new dimension to your packaging. Including these extra features elevates your packaging above the level of a simple, uninteresting label. Customers notice the extra attention to detail.

Damaged labels and application issues are no longer an issue

Even the best-designed labels can be ruined by a minor flaw. It's difficult to express quality when your label is damaged or has obvious application flaws. It's like that simile garment we've been referring to: even the coolest jacket will be affected by a noticeable tear.

A variety of steps can be taken by businesses to prevent label damage and flaws. Print protection is essential for preserving product labels in a proactive manner. Any type of rubbing, regardless of the type of goods you sell, can harm your design. When potential problems such as water, oil, and other chemicals are considered, print protection becomes critical for protecting your product labels.

When it comes to application issues like air bubbles, wrinkles, and more, it's critical to work ahead of time with your label printing and application partners to identify potential issues. Because there are so many potential causes for label application errors, you should take the following factors into account.

• The bundle – Your container's dimensions and surface can cause issues. Depending on the type of container, for example, you may need to slim your label or use a different sticky tape.
• The application's environment – Temperature, moisture, and harmful effects can all have an impact on which materials and plasters are best for avoiding application problems.
• Liner issues — Because different applicators are designed for paper or transparent liners, you'll need to figure out which is best for your operation.
• Insufficient storage — Depending on the label, it's best to keep it in a temperature-controlled environment. This is especially true for shrink sleeves, which are more likely to be damaged before they are applied.

With eye-catching labels, you can highlight the high quality of your products

The right label can have a great impact on consumer behaviour, but you'll need a trustable printing partner to make your vision a reality. Blue Label enhances your labels and highlights the quality that customers want to see in their products by combining cutting-edge digital printing technology with excellent customer service.?

Do you want to improve the appearance of your product packaging? Contact us today to get the eye-catching labels and exceptional customer service that your products deserve.