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Thanks for letting us share some of our latest Laava updates with you! Through these news updates, you'll hear more about our latest customer and partner engagements, exciting product enhancements, and news about the Laava team. And if you know someone who'd appreciate these updates, please feel free to share it with them!

Why Reid Fruits keeps coming back to Laava

*Photo: Tim Reid from Reid Fruits and Gavin Ger from Laava at the Fruit Growers Tasmania event

Renowned global exporter of premium Tasmanian cherries Reid Fruits came to Laava for its innovative counterfeit prevention technology in 2019. They stayed for our complete connected packaging solution and digital storytelling in a collaboration that has truly ‘blossomed’! The engagement strengthened year on year:

• 2019-20: a dramatic reduction in counterfeit attempts and increase in customer confidence.
• 2020-21: further innovation with additional partner forensic, traceability and marketing capabilities – and steadily reducing counterfeit attempts.
• 2021-22: extending the customer experience (both digitally and on-product), plus adding the assurance and peace of mind to Reid Fruits official supplier certificates. This year marked a milestone – no reported or detected incidents of attempted counterfeiting for Reid Fruits!

Tony Coad, Manager Marketing and Sales, Reid Fruits said that it’s increasingly clear that consumers, importers, and distributors greatly value the investments Reid Fruits has made in protecting the integrity and growing the appeal of its brand in key export markets:

“The new and secure authorised certificates this season with their own individual Laava Smart Fingerprint enabled our importers and their distributors to verify to customers they were authorised to sell genuine Reid Fruits product.”

Tony Coad, Manager Marketing and Sales, Reid Fruits

It was a great honour to share Reid Fruits journey with the industry at this year’s Tasmanian Fruit Growers annual conference in Hobart, where Laava’s Gavin Ger was able to get the fantastic photo above with Tim Reid – the legendary owner of Reid Fruits. Laava’s COO Fotini Delgado was also present at this great event, which resulted in several new partnerships and leads.

Keen to learn more about the Reid Fruits secure authorised certificates? Read the full story from?AsiaFruit?on our website.

Embedding authenticity into NFT artworks

Laava’s NFT verification project with?Fishackaton is now live on?OpenSea, the world’s first and largest marketplace for NFTs and crypto collectibles.

The auction site displays incredible artworks, the sale of which support coders and developers around the world to design, build and deploy solutions that protect our oceans. Not only can you scan the Laava Smart Fingerprint on each artwork for proof of authenticity and to learn more about the artist and their involvement in the project, but this is the first time the Smart Fingerprint is embedded into the artwork itself, as part of the NFT.

The campaign is organised by?Eachmile Technologies, working for more equitable and responsible food production and supply chains. The cost of the Laava verification is offset by Fishcoin tokens that power the blockchain data records through the supply chain. They aim to empower the 100 million smaller producers that produce 95% of our seafood.

“This is one of the greatest challenges of our time – whole chain traceability utilising innovative distributed ledger technology, to incentivize and gain access to the essential first mile. Without this we cannot identify, verify and reward legal and responsible seafood production. We need this data to achieve sustainable seafood production.

We look forward to ongoing collaboration demonstrating how blockchain traceability of our food can be readily verified with Laava’s unique fingerprints.”

Eachmile’s founding partner?Alastair Smart, Founding Partner, Eachmile Technologies

Earlier this year, Laava was engaged with Fishackathon’s environmental global hackathon as a bronze sponsor, providing 10,000 Smart Fingerprints for use in supply chain trials for category winners.?

Laava in any language

As Laava grows internationally, so has demand for multi-lingual capabilities for the Laava Experience platform – and our product team, combined with our own multi-lingual team members have risen to the challenge!

Through collaboration with partners and customers all over the world, here’s just a taste of some of the recent multi-language enhancements made to Laava…

• For our first customer in Brazil,?Uniagro, we’re working exclusively in Portuguese.
• In our work with?Apple and Pear Australia Ltd, we ran a cross-market campaign. Consumers in China who scanned the Laava Smart Fingerprint on a box of Pink Lady apples enjoyed digital brand experiences in Mandarin.
• Shoppers in Vietnam, when they scanned a?Mildura Fruit Co.?export product, had a choice of digital scan experiences, in both English and Vietnamese.

Right now, Laava customers who choose to use the Laava Experience digital platform can choose to design in English, French, Mandarin, or Vietnamese. Soon, they’ll also have the choice of Japanese, Italian, Spanish, and German. Stay tuned for further updates!