LA Residents Track Wildfires with Apps ??AI Could Replace Meta Engineers, Zuckerberg Says, Non-Gaming Ad Spend Hits New Heights ?? and more!
Q1 2025 is here, setting the stage for a year of growth in the app business.
Our January edition is packed with strategies and tips to help you kick off the new year with purpose and momentum.
Let’s get started!
This Month In Mad News
Turn Personalization Into Your Secret Growth Weapon ?? | Madduck Tips #1
Imagine if every user felt like your app was built just for them. That’s the magic of a personalized experience!
From ad creatives to CPPs, onboarding to paywalls, every touchpoint should resonate with their unique interests—just like we achieved with our award-winning strategies for partner apps.
Because when users think, “Wow, this is exactly what I needed” they don’t just stick around—they subscribe, as our Growth Team Coordinator Seda SARPDAG says.
Ready to create a personalized journey for your users and earn more from your app?
?? Let’s get started! ??
App Development ???
? Apple Pay Security Update: Action Required by February 2025 by Apple Developer
? Tap to focus: Mastering CameraX Transformations in Jetpack Compose by Google Developers
? Healthcare App Development Cost: From Concept to Launch in 2025 by Expert App Devs
App Marketing ??
? ASO Trends To Watch in 2025 by AppTweak
? What is a good conversion rate for my app? by Adjust
? 5 Mobile App Marketing Predictions for 2025 by YouAppi
? Top digital marketing trends and predictions for 2025 by Think With Google
? Everything You Need to Know About Meta’s Change in Content Rules by Social Media Today
Social Media ??
? TikTok What's Next? - 2025 Trend Report by TikTok
? The 2025 Social Media Trends Report by Sprout Social
? Snap Shares Insights into the Benefits of AR Campaigns by SnapChat
Subscription Apps Are Thriving! Here's How Non-Gaming Apps Redefined the Game in 2024 ??
Non-gaming apps are taking the spotlight, with UK ad spend skyrocketing by 48% in 2024—leaving the global average of 8% in the dust, according to AppsFlyer .
Finance apps led the charge with a 61% boost, thanks to the rise of fintech and crypto, while travel apps enjoyed a sunny 20% growth. Meanwhile, gaming ad spend dropped 9%, and shopping apps took a breather with an 8% decline after their 2023 high.
But here’s where it gets exciting: subscription apps are thriving! Non-gaming apps saw a 26% jump in ad revenue, and generative AI apps stole the show with a massive 200% surge in installs.
The takeaway? Non-gaming apps are reshaping the game with smart ads, clever subscriptions, and unstoppable momentum!
Guides ??
? Apps and the FTC Click-to-Cancel Rule by AppLovin
? The total guide to mobile app marketing in 2025 by Sendbird
? Optimizing App Store Screenshots for Success by Gummicube
? Smart discounting strategies: When, why, and how to offer deals by RevenueCat
Industry Insights ??
? The State of Mobile App Marketing 2025 by Martech
? Google Play Store Statistics By Engagement Metrics, Application, Distribution, Categories, And Spending by Coolest Gadgets
Tech and AI Assist in LA Wildfires ??
As Los Angeles battles devastating wildfires, our thoughts are with everyone affected.
Emerging innovations are providing critical support, helping both residents and responders navigate the crisis. Apps like Watch Duty, downloaded over 2 million times this week, kept residents informed with real-time fire updates and evacuation alerts.
On the ground, AI tools analyzed satellite images and weather patterns to predict fire behavior and locate hotspots. By blending community input with advanced technology, these tools are helping make wildfire response faster and more efficient.
Further Readings ??
? What Big Tech giants are planning for 2025 by Yahoo News
? AI Characters Are Already Driving Big Engagement in Social Apps by Social Media Today
Tool Updates ??
? OpenAI has begun building out its robotics team by Venture Beat
? Panasonic unveils an AI-powered wellness coach by TechCrunch
? Meta shifts from fact-checking to Community Notes on Facebook and Instagram by Mobile Marketing Reads
? Microsoft Rolls Back Its Bing Image Creator Model After Users Complain of Degraded Quality by Slashdot
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madduck
B2B Content Marketing Leader | Driving Engagement with SEO-Driven Content
1 个月Thanks for including my post!
Appreciate the mention! Check out our blog, where we delve into AI Agents, tech trends, and more! https://sendbird.com/blog