L is for Lifetime Value

Steve Falk Steve Falk

Steve Falk

Award-Winning Co-Founder ? C-Suite Executive ? Non-profit fundraiser * Operational, Marketing, Sustainability, and ESG Thought Leader ? AI Adopter Blending expertise and innovation to generate lasting positive impacts.

发布日期: 2020年8月20日
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Let’s think about your customer for the long term. 

How do you maintain lifetime value so it’s not a 1 time purchase or donation?

Once a client is a lifetime client, you have so many ways to target them and communicate with them regularly. 

Despite all the digital tools that are available, paper mail at intervals, increases the chances of that customer purchasing/donating frequently.

Can you guess the LTV of a Starbucks drinker?

Always in Beta, Steve

Stuart Nimmo

Creating magical bespoke print which creates personal physical communication touch points. (Or simply awesome print marketing)

4 年

Steve - more great reasons why!

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