Kwik Kopy Eagle Farm Achieves Sustainable Green Print Level 2 Certification: Paving the Way for a Greener Future

Environmental sustainability is a responsibility that rests upon the shoulders of both individuals and organisations. Businesses, in particular, hold a unique position to influence and drive change within society, making their role in promoting sustainability significant. By making conscious and sustainable choices, companies can set an example for others to follow, thus contributing to a greener and more sustainable future.=

At Kwik Kopy Eagle Farm , sustainability is not just a passing concern; it is an integral part of our identity. We recognise the impact our operations have on the environment, and we actively seek ways to reduce our carbon footprint. At Kwik Kopy Australia Pty Ltd , as trailblazers in promoting sustainability within the Australian print industry, we have taken the lead in driving initiatives towards greener print practices. As a result, we are proud to announce that Kwik Kopy Eagle Farm have now achieved Sustainable Green Print (SGP) Level 2 Certification.

So, what exactly is SGP?

SGP is an environmental certification program overseen by the Print and Visual Communication Association (PVCA). This audit-based program sets industry standards for print businesses to strive towards. It encompasses ongoing training and development, a commitment to sustainability, and the implementation of Environmental Management Systems (EMS).

When you encounter the SGP logo, you can be confident that you are dealing with a business that has made a concerted effort to provide sustainable products and continually implement innovative systems and processes to reduce its environmental impact.

But what does sustainability in the print industry entail?

In any industry, our consumption emits environmental consequences. Sustainability in the print industry involves acknowledging this fact and making a conscious effort to reduce our effect on the environment where we can. We adopt a responsible approach to waste management by implementing recycling processes such as the two new recycling programs implemented at Kwik Kopy Eagle Fam, Nestlé Nespresso SA Aluminum Pod Recycling & Containers for Change QLD (COEX) Can Recycling Program. Additionally, we source high-quality, eco-friendly products from local suppliers that offer sustainable solutions for our customers.

Print vs. Digital Media

Many argue that going digital is the key to a greener future. The notion that digital is inherently more environmentally friendly than print has gained significant traction. However, upon closer examination, it becomes evident that the reality is far more nuanced. While digital technologies offer certain environmental advantages, they also come with their own set of ecological challenges. It is a myth that digital is always the greener option and there are environmental impacts associated with both digital and print media.

Energy Consumption:

Contrary to popular belief, digital technologies are not entirely energy-efficient. The energy-intensive infrastructure required to support the digital realm, including data centers, servers, and network equipment, contributes significantly to carbon emissions. Data centers alone consume massive amounts of electricity, often sourced from fossil fuels. Moreover, the production and disposal of electronic devices, such as smartphones, tablets, and e-readers, have their own ecological footprint.

E-Waste:

Digital media has fueled the phenomenon of electronic waste or e-waste. The constant upgrading of devices and the short lifecycle of electronic gadgets result in a mounting pile of discarded electronics. Improper disposal of e-waste leads to the release of toxic substances like mercury, lead, and cadmium into the environment. On the other hand, paper products can be recycled and have a relatively lower environmental impact compared to the hazardous waste generated by electronic devices.

Raw Materials and Resource Extraction:

Digital technologies rely heavily on the extraction of precious metals and minerals. The production of electronic devices requires minerals such as gold, silver, copper, and rare earth elements, which are often obtained through destructive mining practices. These processes not only contribute to habitat destruction and deforestation but also have adverse social and health impacts on local communities.

Manufacturing Processes:

The manufacturing of electronic devices involves complex supply chains, intricate processes, and high energy consumption. The extraction, refining, and transportation of raw materials, along with the manufacturing itself, contribute to greenhouse gas emissions and other environmental pollution. In contrast, the production of print media, while also requiring resources, has made significant progress in adopting sustainable practices, such as using recycled and sustainable sourced paper and eco-friendly inks.

The National Pulp & Paper Sustainability, 2018 Report found the environmental impacts of our ever-increasing digital world cannot be ignored. The ICT industry accounts for around 2.5-3% of global greenhouse gas emissions and this is predicted to rise to 14% by 2040

Businesses and individuals are increasingly using ‘cloud’ services. These mega data-centres store almost everything we do online; including our?web searches, our social media posts and our online statements.

When it comes to communication, whether it’s electronic or traditional mediums, consumers must be informed about the environmental impacts of those activities.

The advantages of print media are abundant. We firmly believe that tangible print collateral holds an unparalleled emotional connection and depth of meaning. However, the benefits of print media extend beyond the emotional realm to encompass environmental and cognitive advantages.

Tangibility and Sensory Experience:

Print media provides a tangible and tactile experience that digital media cannot replicate. Holding a physical book, magazine, or newspaper creates a sensory experience that engages multiple senses, enhancing the overall reading experience. The texture of the paper, the smell of the ink, and the ability to flip through pages contribute to a more immersive and memorable experience.

Reduced Environmental Impact:

Contrary to the perception that print media is detrimental to the environment, it can be a sustainable choice. Sustainable printing practices, such as using recycled paper, eco-friendly inks, and responsible sourcing, can minimize the environmental footprint of print media. Additionally, printed materials can be recycled, further reducing waste and promoting a circular economy.

Enhanced Reading Comprehension and Retention:

Numerous studies suggest that reading from print media improves reading comprehension and retention compared to digital reading. The physical presence of text on paper allows for better focus and concentration, leading to a deeper understanding of the content. Print media also provides a visual map of progress, allowing readers to flip back and forth easily, reinforcing information and improving memory recall.

Reduced Digital Overload and Distractions:

In today's digital age, individuals are bombarded with a constant influx of information, notifications, and distractions. Print media offers a respite from this digital overload by providing a screen-free reading experience. This allows for uninterrupted reading, deep thinking, and contemplation, leading to improved cognitive abilities and reduced mental fatigue.

Credibility and Trustworthiness:

Print media has traditionally been perceived as more credible and trustworthy than online sources, which are often subject to fake news, misinformation, and manipulation. Established print publications, such as reputable newspapers and magazines, undergo rigorous fact-checking processes and adhere to professional journalistic standards. The physical presence of print media can lend an aura of credibility that can be lacking in the online realm.

Reach and Accessibility:

Print media can reach a wide range of audiences, including those who may not have easy access to digital technology or reliable internet connections. This inclusivity ensures that information and knowledge are accessible to diverse communities, bridging the digital divide.

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While digital media continues to evolve and offer its own set of advantages, print media's unique characteristics provide enduring benefits. It appeals to our senses, contributes to a sustainable future, enhances cognitive processes, and offers a trustworthy source of information. The coexistence of print and digital media allows individuals to choose the medium that best suits their needs, preferences, and the context in which they consume information.

The key lies in adopting a holistic approach that considers the entire lifecycle of both digital and print media, minimizing energy consumption, promoting recycling, and responsibly managing e-waste. It is essential to recognize that sustainability is a complex issue with multifaceted solutions. Striving for a greener future requires a balanced perspective that acknowledges the environmental impacts of both digital and print media and encourages responsible consumption and production practices.

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