Kurrent #8 Unconventional Insights
DeepSeek makes a grand entrance
In a move that shook the tech world, Chinese startup DeepSeek launched an AI bot that immediately wiped out Nvidia’s stock value by 17%. The launch sent shockwaves through investors who had placed their bets on US tech dominance, proving that cheaper, competitive AI models are emerging fast. What’s next? Expect major AI players to respond aggressively with product updates and strategic pivots.
Jordan brand banned sneakers on its website
Nike is leaning deeper into nostalgia by bringing back its iconic "banned" Air Jordan 1 campaign. Originally outlawed by the NBA when Michael Jordan first wore them, the brand is reviving this rebellious legacy with a fresh marketing push. As Jordan Brand celebrates its 40th anniversary, expect even more iconic moments in sneaker history.
Naomi Girma is the worlds most expensive player in history
Chelsea FC is making history once again, breaking records in the women’s game by signing defender Naomi Girma for nearly ￡1m. This landmark transfer signals the rapid acceleration of women’s football, with growing revenues, sponsorships, and recognition at an all-time high.
Amazon drones to be tested in the UK
After years of speculation, Amazon is moving forward with drone delivery trials in the UK, starting in Darlington. Working closely with local authorities, the retailer aims to introduce Prime Air services, reducing congestion and improving delivery times. Full-scale rollout is still uncertain, but the future of drone deliveries is getting closer.
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Kai Cenat to appear at the WWE Royal Rumble
WWE continues its pop-culture crossover domination. Fresh off its Netflix deal, WWE has secured top-tier streamer Kai Cenat for an appearance at this weekend’s Royal Rumble. This move solidifies WWE’s efforts to tap into digital-native audiences and further blend gaming, streaming, and sports entertainment.
X partners with VISA
Elon Musk’s ambition to transform X into a financial powerhouse takes a big step forward with Visa Direct integration. This feature will enable real-time money transfers, tipping creators, and seamless withdrawals. Musk’s long-term vision of making X an all-in-one financial platform is slowly taking shape.
HOKA pop up in Bethnal Green
HOKA's latest activation in London is a runner’s dream. The pop-up store features a custom ATM that dispenses "Hokens" (brand tokens), which customers can use for scratch cards, snacks, and premium running gear. The activation blends experiential marketing with high-impact brand engagement.
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