Kurrent #4 Unconventional Insights
credit @sashiko_gals

Kurrent #4 Unconventional Insights

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Japanese Grannies transforming sneakers into wearable art

A collective of Japanese craftswomen are breathing new life into worn sneakers using traditional Sashiko techniques. By blending ancient decorative methods with modern footwear, they're creating unique pieces that bridge cultural heritage and contemporary style. Their work transforms discarded sneakers into one-of-a-kind fashion statements, championing sustainability through artisanal craftsmanship.


Trump to save TikTok from ban?

The potential TikTok ban in the US gains momentum, raising concerns about free speech implications. While Trump previously opposed similar measures, this ban's scope and legal framework differ significantly. The Supreme Court's involvement adds complexity to a case that balances national security concerns with First Amendment rights.


Nike bringing back the legendary Total 90

Nike is tapping into millennial nostalgia by relaunching the legendary Total 90 boots with three new colorways. Following a challenging year for the brand, this revival of the iconic 2000s boot line could mark an important turning point for Nike's football division.

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I talk about all this hereon our podcast: Obala - Marketing and Culture.


YouTube trying to be Netflix?

Following Netflix's earlier experiment with a 'Play Something' button, YouTube is now testing its own random content selector. This new feature aims to boost engagement by helping viewers discover content when they're unsure what to watch. Rolling out in phases, the feature could reshape how users interact with YouTube's vast content library.


Squid Game racks up 68m views - Netflix biggest TV debut

The highly anticipated second season of Squid Game has shattered records, amassing 68 million views in just four days to become Netflix's biggest TV debut. While Season 1 maintains its crown with 148 million total views, Season 3's upcoming release could complete a historic viewing trifecta.


Get to know: Antonia Bronze x custom varsity jacket for Skechers

Custom football leisure wear designer Antonia Bronze continues her ascent from crafting bespoke jackets for Arsenal players' partners to major brand collaborations. Her latest work with Skechers, creating an Anthony Elanga varsity jacket, showcases her signature style that's captured attention across social media.


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Ade Abiose A.

Strategic B2B Marketing Automation, Operations, Data & Analytics Leader

2 个月

Feel like I’m the last to watch squid game - hopefully the hype from S1 Is worth it

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