Kurrent #3 Unconvential Insights
Liquid Death Mosh Pit Nappy Sells Out
In true Liquid Death fashion, they've struck gold again with another attention-grabbing product. After capturing everyone's attention with their expertly branded water cans and eye-catching social campaigns, they've now created a mosh pit diaper that sold out in minutes. Classic Liquid Death move.
Off White launch Golf debut collection
A DM conversation between Paris Hilinski and the late Virgil Abloh sparked the creative seed that's finally come to fruition. While people have questioned Off-White's direction since Virgil's passing, this golf collaboration has actually been three years in the making, suggesting it had Virgil's creative touch from the start.
Snoop and Dre launch Gin & Juice brand in the UK
Hip-hop legends meet UK culture as Snoop and Dre drop their Gin & Juice brand (hip-hop heads know the reference). Partnering with cult legends Pete & Bas for the UK launch was a genius move, especially given the UK's love affair with gin. This one's definitely worth watching.
New episode of the Marketing and Culture Podcast
Breaking down marketing moves with my good friend Ade in our latest episode. We dive into everything from the muted Christmas spirit and Spotify Wrapped marketing genius to AI's impact on data curation. Plus, we unpack that wild Giggs x Oatly collab that nobody saw coming.
Jordan brand pays National Football League (NFL) fine for Jalen Hurts cleats
领英推荐
耐克 back at it with their classic PR moves. Sound familiar? Think Michael Jordan's banned sneakers story. Jalen Hurts is being touted as the National Football League (NFL) next big thing, and Jordan Brand is playing the same playbook that worked so well in basketball. Smart marketing never gets old.
Cadbury dropped from Royal Warrant list - for the first time in 170 years
Major shift in the chocolate world - Cadbury UK has lost its Royal Warrant for the first time in 170 years. That's the prestigious mark allowing brands to show they're suppliers to the British Royal Family. Some are pointing fingers at quality changes since Kraft's takeover, marking the end of a historic British partnership.
INTVL on a mission to make running great again
Co-founder Louis Phillips puts it straight - INTVL is here to make running exciting again. Think Pokémon meets Snake.io for your daily run. Not a big runner myself, but finally seeing a fresh take that could challenge Strava's dominance has got me interested.
East London jewel changes nightlife perception
Spotted this via One House Artists - Bambi is flipping the script on London nightlife. It's positioning itself as a hybrid spot: restaurant meets dancefloor, with top-tier sound system and food. While not revolutionary, it's responding to a crucial shift in London's nightlife scene. As traditional clubs close down, the younger crowd is demanding something different, and Bambi might just be the answer.
We’re building a community to bring a fresh perspective to marketing.
From sharing marketing tips to exposing the genius behind campaigns that move the culture, we’re here to share, learn, and vibe with you.
??