Kumbh Mela 2025: Balancing and renewing traditions with sustainability

Kumbh Mela is a celebration of faith powered by smart planning, managing millions of devotees and visitors and embracing change, whenever necessary. Festivals at such a grandeur level are adopting new practices to sustain the culture and we’re here to witness this transformation.

Spirituality, sustainability and synergy

Various brands, alongside the government, are joining forces to make visitors' experiences both, more engaging and eco-friendly.?

• Government’s plan of action: With an expected gathering of 40 crore visitors, the government has laid out a detailed plan to ensure the successful execution of the Mela in January and February. Under the Green MahaKumbh initiative, a dedicated national-level discussion on nature protection with 1,000 environmental champions will be organised on January 31st.??

Additionally, Ganga Seva Doots are being stationed to maintain cleanliness around bathing areas.

• Artists on the streets: Government-led initiatives like the Swachhata Rath Yatra and Jan Jagran Yatra aim to keep Praygraj clean and healthy. Art and street plays are amplifying the message of responsibility at this celebration.
• Brand-led initiatives: Brands such as Dettol, 可口可乐公司 , ITC Limited , Ola and many more are actively participating, providing innovative and sustainable solutions. Through the Dettol Banega Swasth India Campaign, the brand is deploying health and hygiene volunteers to distribute soaps.

Ola is deploying 1000 electric scooters to allow tourists easy navigation between congested lanes.

?Amazon’s Dibbon Se Badhkar initiative is providing sturdy box beds by upcycling and re-engineering packaging boxes.

• Awareness campaigns: Several awareness campaigns are in motion, led by the Prayagraj Municipal Corporation, with volunteers raising awareness and enforcing rules against plastic use.??

Why does sustainability matter at cultural events?

Kumbh Mela is a living cultural heritage of deep religious significance. By prioritising sustainability, we’re ensuring that experiences are preserved for our future generations and aren’t compromised by environmental circumstances. The younger generation is increasingly embracing sustainability and events like Kumbh Mela create a powerful eco-conscious narrative that combines progressive faith with a sense of responsibility.??

Collaboration is the key to green progress

The awareness at Kumbh Mela is a result of multiple organisations coming together to drive change. As an impact technology startup working toward bringing sustainable change, we believe this conversation is more crucial than ever. In alignment, at Fueflip Energy, we are collaborating with businesses to provide them with clean energy solutions that will help reduce carbon emissions significantly. We’re proud to have developed India’s first Air Gas Mixer designed specifically for the Indian setting to ensure your businesses run smoothly with our compliance-effective solutions.

We’re committed to powering change, whether at a larger scale or an everyday operation. If you’re a diesel genset user, connect with us today to learn more about cost-effective, long-term sustainable energy solutions.