Kulfi's success at Sephora

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In this newsletter update:

?? Kulfi's Expansion to all Sephora North America Stores

?? Kulfi's DTC Success

?? DTC Brands Drive Retail Growth

The beauty brand Kulfi recently expanded to all of Sephora North America. Here's what you need to know about the brand's growth and success:

• Kulfi was founded in 2021 and only one year later, in September 2022, launched at Sephora.com becoming the retailer's first South-Asian-owned and inspired makeup brand.
• In September 2023, the brand expanded into 281 U.S. Sephora stores and 59 Canadian stores.
• In 2023 Kulfi's Kajal Eyeliner was Sephora's No. 7 pencil eyeliner collection and their Main Match Concealer was the No. 5 clean concealer on Sephora.com.
• Last year the brand grew 350% year-over-year in the Sephora business.
• The brand reports that Sephora U.S. sales make up 50% of its business, Sephora Canada 10%, and their own ecommerce site the remaining 40%.
• Due to its success, the brand is officially expanding into every Sephora store in North America.

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Kulfi's DTC Success

Kulfi has been growing fast on its DTC site, with a Charm Growth Score? of 65.9/100, meaning it is growing faster than over 65% of other brands within its product category. Dive into Kulfi's Brand Report to learn more.

DTC Brands Drive Retail Growth

Sephora is a great example of a retailer that is seeing success as a result of its DTC partnerships.

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The Charm Team