Ku' damm classic : the newly resdesigned Jil Sander store in Berlin
Robert Ceretti AIA, LEED AP
Architecture, Sustainable Design, Retail Design
Designed by Milan-based architect Andrea Tognon, the reworked Jil Sander store in Berlin is a delicately crafted interior that introduces a fresh concept for the company’s retail outlets. Tognon ensured his proposal highlighted the brand’s knack for purity, clean lines and simple geometries.
Keeping the interior crisp and decluttered, the architect balanced rich, traditional materials, such as marble, stone and bronze, with synthetic products that point to the future, such as resin. It is furnished entirely with bespoke pieces that combine the timeless with the groundbreaking.