Krupa Consulting's 14th Anniversary: Our Year of the Elephant, of Strength and Sustainability

As Krupa Consulting marks its 14th anniversary, a time of beginnings and harmony, we honor this "ivory" milestone by reimagining tradition through the lens of Now. While ivory was once coveted for this celebration, we've evolved to hold up the elephant instead - the embodiment of happiness, loyalty, and strength - a perfect alignment with Krupa’s commitment to sustainable, transformative brands that are better-for-you and better-for-planet.

This year, the number 14 guides us toward greater balance and new opportunities. 14 is the atomic weight of nitrogen, abundant in the Milky Way, the whole of the universe, and symbolizes the vast potential for Krupa’s dreams, our clients’ dreams, and our co-creations. It's a perfect symbol for EMERGING, our new division dedicated to supporting PR for innovative, forward-thinking brands that are just getting started. So, we begin 2024 with a new Director of EMERGING, Taylor Hirz (she/her) , who brings deep ingenuity and intelligence to catapulting these amazing brands to the stars.

Our mission-driven clients – Our Place , McConnell's Fine Ice Creams , Maman NYC , The Goods Mart , BALMUDA USA , Anytime , Blobs , Dame Products , De La Calle Tepache , Frame Fitness , GEM , Local Weather , Mercado Famous , MìLà , NestFresh Eggs , New Barn Organics , Pop & Bottle , RiseWell , The Good People Group by Eyal Shani , Algae Cooking Club , Chopra , Partake Foods , and Timeline? – are redefining community spaces, championing accessibility and inclusion, bolstering human wellness, and disrupting paradigms through sustainability, mirroring Krupa’s own mission toward positive impact.?

This ethos is bolstered by our own galactic leadership team - Meredith Sidman , Kirsten Anderson , Taylor Hirz, and Tanja Viitala Krupa - the passion of our publicists – Meredith Sherbin , Lindsey Wade , Celeste de Rubertis , and Grace Florsheim – Jasmine Ferrell , who brings our visual identity to life, and Riitta Krupa , who is the magic behind the curtain.

In our 14th year, we pledge to embody the elephant's wisdom and stability, helping brands uplift the world with patience and strength. Our focus remains steadfast on driving change for a sustainable, joyful world for all, through our clients, now and to come, and our partners.

To give back this year, we're raising awareness for the International Elephant Foundation , honoring our symbol of inspiration. We're grateful to our clients, partners, and supporters who've journeyed with us. Here's to another year of meaningful work, inspiring collaborations, and growth towards a better future!