Kroger addressing the changes that abound! "Fresh" + "Everyone"

"Fresh for Everyone"... it's not just a phrase but the a fundamental shift in how doing business. We continue to witness steps, that may seem small, being taken that actually impact entire organizations and how they approach the customers needs. Reinventing is tough to do especially when the size and history of the organization have so much momentum or trajectory. (Here comes the shameless plug..) that is why we try to maintain a level of respect for our current path while embracing a start-up culture that craves technology and communication tools, allowing us to stay current, connected, informed and most importantly.. relevant in today's marketplace. https://www.forbes.com/sites/phillempert/2019/11/06/kroger-rebrands-to-meet-the-needs-of-how-customers-aspire-to-eat/#3c1538a527fa