Kristine Bell

Blending Marketing Strategy Mastery with a Generous Spirit

In the ongoing twists and turns of the marketing world, countless companies

practiced the “spray and pray” approach for decades. In a nutshell, a

business trying to sell a product often blanketed the media with every

imaginable medium and message. Often-expensive newspaper

advertisements, glossy magazine ads, catchy radio spots, in-store displays

and demos…and the list goes on.

With little knowledge of the best approach, companies often threw

everything at the wall to see what might stick. Sometimes, they might get

respectable results for their “kitchen sink” tactics. However, the firm’s

Marketing Manager was often hard pressed to duplicate that success.

In the 21 st century, many businesses still play the same game and wonder

why they don’t get the desired results. The short answer: They lack a

cohesive, well-executed marketing strategy. Fortunately, today’s business

owners can turn to Kristine Bell, an upbeat Danish marketing strategist with

an infectious smile and a sincere dedication to her clients’ success.

The founder of Kristine Bell Customer Strategy (aka SPARKIT), this heart-

centered marketing executive brings 25 years of market research and

customer strategy to the table. Now living in Sydney, Australia, Kristine

rounds out her stellar qualifications with an MBA from the University of Cape

Town. She also earned a Master of Science in Marketing Economics from the

Copenhagen Business School.

Kristine Bell’s Growing Client Base

Today, Kristine Bell serves both the B2B and B2C sectors, typically

partnering with well-known brands and large corporations. Her growing

client base includes multiple Australian and international companies.

Kristine successfully executes strategy-based projects for companies in the

financial services, technology, and automotive industries. She also partners

with food and beverage providers, health and well-being service businesses,

retailers, and tourism and travel companies.

How does Kristine Bell develop a client’s marketing strategy? After meeting

with each business owner, she creates a one-page Customer Strategy

Blueprint that integrates two foundational marketing principles. First,

Kristine identifies the client’s Unique Value Proposition, the product or

service offering that sets the business apart from its competitors.

Next, Kristine Bell and her client define the ideal customer’s motivations

(sometimes called “pain points”). When the client aligns their offering with

the customer’s needs or wants, the stage is set for marketing magic.

With Kristine Bell’s guidance, the client creates a cohesive marketing

strategy that integrates multiple components while telling a singular story.

By adding a brand strategy, and crafting ideal customer experience

solutions, each of Kristine’s clients is well positioned to cultivate ongoing

customer loyalty.

Supporting Small Businesses and Students

Kristine Bell complements her large-company strategic projects with

distinctive small business services. She coaches small businesses and start-

ups in conducting their own market research and developing customer

strategies/solutions.

Finally, Kristine teaches “Collaboration & Innovation” workshops at the

University of New South Wales Business School. With a genuine desire to

help her students succeed, she coaches them in developing a brand-new

product or service offering. As they head toward the finish line, Kristine Bell

will be their biggest cheerleader.

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