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Here’s what happened!
I was encouraged to start my own podcast. After much discussion… I thought - let’s do it!
I was super excited and I thought, this is something we can really do a great job on. I felt 6 months was a reasonable time frame and I looked forward to it.
Suddenly, I’m committing to 3 weeks? It’s a blur how this happened but part of it was that I had big speaking event, that would be an excellent place to launch the podcast!
So how did I get an insane amount of work done in 3 weeks!
Knowing that I was already was running my full time marketing agency and our Win The Hour platform?
#1 Creative Work First
First, I looked at my calendar and trimmed the fat wherever I could.
There isn’t a lot of wasted time on my calendar so I had to be super creative.
Then I scheduled one hour of creative work Monday to Friday…
to execute all the elements that needed to into this podcast lunch launch.
This was a very ambitious project…
And I didn’t even have a name yet or logo!
I had absolutely nothing!
Starting fresh in the morning, gave me my best resources
and the best chance for success.
#2 Messy Action
It's really easy to look at something like this….
when you're presenting it to the world and think…
”It has to be perfect”
It’s super easy to worry about being judged at face value.
“Oh my the graphics, have to look beautiful. This has to be right.”
That alone can take you into the 6 month mark!
We need to take messy action and get this done!
So we got creative, moved quickly and came up with some options.
We didn’t have much time to play around with this….
So I was a bit nervous about putting our work out there to be judged.
We put our logo and podcast covers in different Facebook groups to be tested.
The first time out was brutal!
One group of marketers were rather passionate about how I had missed the mark.
Honestly, the feedback was rather harsh…
This reminded me why I rather do things quietly…
and figure things out behind the scenes.
But, I dusted myself off and took their feedback to heart.
They were right and I get my results quicker by taking this route.
We made changes and I was happy with them.
We re-tested and the feedback was great!
Getting it out there, and taking messy action was definitely a time saver!
#3 It’s On The Calendar!
The third thing I did is I put it on my calendar. I did NOT build a to do list.
This was a highly ambitious project and I needed results every day!
There were so many moving parts…
-name
-logo
-cover
-intro, trailer, music
-hosting platform
-approval from iTunes
-who will I interview?
-when will I interview them
-can they fit into my tight time frame?
-what questions will I ask?
-what is the podcast truly about?
Every time I realized there was another aspect to doing a podcast…
I put an action plan on my calendar.
I relied heavily on executing a plan on my calendar with the time that I had.
Ta-DA!!!!
Today the podcast goes live!
In 3 weeks,
I came up with a name, theme, graphics etc.
I reached out to 6 guests for launched week…
Interviewed them processed the show…
Promoted the show on social media daily…
Doing all this…
while getting ready for a speaking gig where…
I would launch the podcast in front of an audience.
I’ve done all this while keeping all regular appointments and commitments to my marketing clients and my Win The Hour coaching clients!
We would LOVE it …
If you would check out our hard work!
And tell us what you think!
Look for us: Now! Your Business…. So you can get to your next win NOW!
