KPIs You Need to Track For Marketing!

when it comes to creating an effective marketing strategy, you’ll need lots of data. You’ll also need a way of distilling that data down into manageable, actionable pieces so it can be used to contribute to the larger picture.

Visitors

By knowing how many visitors you’ve gotten, you’ll then know how many of them have to move to each stage of the funnel in order for your business to close the number of customers it needs. The first marketing key performance indicator that should be taken into account is the?visitors that come to your website. Put simply, the number of visitors your website is getting over a predetermined period of time is valuable to know because it’s the starting point.

Leads

The next key performance indicator to look at is the leads. This may seem obvious, but it’s a very important metric to the overall health of your business. Keeping?track of your leads over time?will allow you to see patterns in performance and give guidance on what your visitors find the most valuable.

Qualified Leads

Unfortunately, not all of your leads will be a perfect fit for a B2B business. That’s why the next key performance indicator is qualified leads. Knowing which leads are qualified helps shed light on how effective your website and content are at bringing in leads that are a fit for your business.

Within the field of qualified leads lives, our?marketing qualified leads?(MQLs), and?sales qualified leads(SQLs). Both are essential to keep track of so that you can see where the gaps in your funnel might be.

Opportunities

Next comes the metric that represents your “opportunities” or the people who are interested and a fit for your business. The most important thing to know when it comes to opportunities is how many of them became customers. This (along with other less measurable things) will help to hone your sales process.

Conversion Rates

Last, but certainly not least, are the percentages of people that move from one stage to the next. Knowing the rate with which?people move down the funnel?will be your biggest ally in closing gaps that exist and creating a?better marketing and sales process?for everyone involved.

After all most important tip, I have learned was learning how to hear "NO" and still keep motivated in the marketing business!

have a great productive day!

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