KPIs

Key Performance Indicators (KPIs) in Google Ads, or any online advertising platform, help measure the effectiveness and success of your advertising campaigns. Here are some key Google Ads KPIs that advertisers commonly track:

1. Click-Through Rate (CTR): CTR is the percentage of people who click on your ad after seeing it. It's calculated by dividing the number of clicks by the number of impressions and multiplying by 100.CTR=(Clicks/Impressions)×100
2. Conversion Rate: The conversion rate is the percentage of clicks that result in a desired action, such as a purchase, sign-up, or form submission.Conversion Rate=(Conversions/Clicks)×100
3. Cost Per Click (CPC): CPC is the average cost you pay for each click on your ad. It's calculated by dividing the total cost of the clicks by the number of clicks.CPC=Total Cost/Clicks
4. Cost Per Conversion (CPA): CPA measures the average cost you pay for each conversion. It's calculated by dividing the total cost by the number of conversions.CPA=Total Cost/Conversions
5. Impressions: The number of times your ad is displayed to users.
6. Quality Score: Google assigns a Quality Score to your keywords based on factors like click-through rate, ad relevance, and landing page experience. A higher Quality Score can lead to lower costs and better ad positions.
7. Ad Position: This indicates where your ad appears on the search results page. A lower number means a higher position.
8. Ad Position Above Rate: The percentage of time your ad is shown above the organic search results.
9. Search Impression Share: The percentage of impressions your ads receive compared to the total number of impressions your ads could potentially get.
10. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on advertising.

ROAS=Revenue/Ad Spend

1. Cost Per Mille (CPM): CPM is the cost of 1,000 impressions.

CPM=Cost/Impressions×1000

1. View-Through Conversions: The number of conversions that occurred after a user saw, but didn't click, your ad.

These KPIs provide insights into different aspects of your Google Ads performance, helping you optimize your campaigns for better results. The specific KPIs you focus on may depend on your campaign goals and business objectives.

When running Facebook ads, it's important to track key performance indicators (KPIs) to measure the success and effectiveness of your campaigns. Here are some key Facebook Ads KPIs that advertisers commonly monitor:

1. Click-Through Rate (CTR): Similar to Google Ads, CTR on Facebook measures the percentage of people who clicked on your ad after seeing it. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.CTR=(Clicks/Impressions)×100
2. Conversion Rate: This measures the percentage of clicks that result in a desired action, such as a purchase, sign-up, or download.Conversion Rate=(Conversions/Clicks)×100
3. Cost Per Click (CPC): CPC on Facebook is the average cost you pay for each click on your ad.CPC=Total Cost/Clicks
4. Cost Per Conversion (CPA): This is the average cost you pay for each conversion (desired action).CPA=Total Cost/Conversions
5. Reach: The number of unique users who saw your ad. It gives you an idea of how many people your ad is reaching.
6. Frequency: Frequency measures the average number of times a person sees your ad. It helps in avoiding ad fatigue.
7. Relevance Score: Facebook provides a relevance score for your ads, indicating how well your ad resonates with your target audience. A higher relevance score can lead to lower costs.
8. Engagement: This includes likes, comments, and shares on your ads. Higher engagement often indicates that your audience is interacting with your content.
9. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on advertising.ROAS=Revenue/Ad Spend
10. Social Clicks: The number of clicks on your ad that lead to social actions, such as page likes or event responses.
11. Video Views: If you're running video ads, tracking the number of views, and the percentage of the video viewed can be crucial.
12. Cost Per Mille (CPM): CPM is the cost of 1,000 impressions.CPM=Cost/Impressions×1000

1. Lead Generation Metrics: If your goal is to generate leads, metrics like cost per lead (CPL) and lead conversion rate are important.
2. Ad Placement Performance: Assess how your ads perform on different placements (e.g., Facebook feed, Instagram, Audience Network) to optimize your strategy.

These KPIs provide valuable insights into the performance of your Facebook ads and can help you make informed decisions to improve your ad strategy and achieve your campaign objectives. The specific KPIs you focus on may vary based on your campaign goals and the nature of your business.

LinkedIn Ads KPIs (Key Performance Indicators) help measure the success and impact of your advertising campaigns on the LinkedIn platform. Here are some key LinkedIn Ads KPIs that advertisers commonly track:

1. Click-Through Rate (CTR): CTR measures the percentage of people who clicked on your ad after seeing it. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.CTR=(Clicks/Impressions)×100
2. Conversion Rate: This measures the percentage of clicks that result in a desired action, such as form submissions, downloads, or sign-ups.Conversion Rate=(Conversions/Clicks)×100
3. Cost Per Click (CPC): CPC is the average cost you pay for each click on your ad.CPC=Total Cost/Clicks
4. Cost Per Conversion (CPA): CPA is the average cost you pay for each conversion or desired action.CPA=Total Cost/Conversions
5. Impressions: The number of times your ad is displayed to LinkedIn users.
6. Clicks: The total number of clicks on your ad.
7. Engagement Rate: This includes likes, comments, shares, and clicks, providing an overall measure of user interaction with your ad.Engagement Rate=(Engagements/Impressions)×100
8. Social Actions: The number of social interactions with your ad, such as likes, comments, and shares.
9. Lead Generation Metrics: If your goal is lead generation, metrics like cost per lead (CPL) and lead conversion rate are crucial.
10. Video Views: If you are running video ads, tracking the number of views and the percentage of the video viewed is important.
11. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on advertising.ROAS=Revenue/Ad Spend
12. Followers Gained: If your objective is to increase your company's LinkedIn followers, track the number gained during the campaign.
13. LinkedIn Page Views: Monitor the number of views your LinkedIn Company Page receives as a result of your advertising efforts.
14. Ad Position: Evaluate where your ad appears on the LinkedIn platform. Higher positions may lead to better visibility and performance.
15. Audience Demographics: Understand the demographics of the LinkedIn users engaging with your ads to refine your targeting strategy.

These KPIs provide insights into different aspects of your LinkedIn Ads performance, helping you optimize your campaigns for better results. The specific KPIs you focus on will depend on your campaign goals and business objectives.